Aug 2008 - Present (13 years 1 month)
Implement successful creative direction and branding for new and established businesses that increases brand recognition and client/consumer relationship which results in profitable revenue.
• Constructed online presence for local salon with a website, social media and promotions that expanded clientele and workforce by 50%
• Directed the design of neo-soul magazine for a successful launch
Director of Marketing / Product Marketing
Dec 2017 - Apr 2019 (1 year 4 months)
Developed product marketing messaging, strategies and processes that re-positioned the company as a leader emerging in innovation, value and quality in the growing micromobility market
• Improved customer quality by 20%, while maintaining conversion rate, to lead a 29% total sales increase
• Established product marketing processes and digital tools to streamline production saving thousands throughout engineering, sales and marketing
Product Marketing Specialist
2015 - 2017 (2 years)
Managed overall alignment around launches and several sales enablement, customer marketing and product/market research projects to drive company’s growth into a mid-market leader
• Played key role in coordinating successful launch of Act-On’s first major product vision “Adaptive Journeys”
• Improved processes for online communities, sales analysis, beta testing, and other important product-related communication
Marketing Communications Specialist
Jun 2013 - Jun 2015 (2 years)
Propose and implement marketing strategies to promote revenue growth and brand awareness resulting in a firm position as the primary provider in the industrial and residential ventilation.
• Drove an increase of 24% in sales for the Residential department by implementing successful marketing and sales up sell campaign
• Established marketing support for sales that helped company achieve milestone of generating $1 million in one month for the first time
• Cut average marketing spend by 40% while maintaining consistent marketing presence through digital and inbound marketing
Mar 2011 - Jun 2013 (2 years 3 months)
Executed marketing strategy through several different mediums including print, web, social media and sales promotion that increased reach, brand awareness and web traffic goals.
• Orchestrated re-branding of company’s marketing efforts to better align products with company image
• Lead creative direction of $2 million marketing and trade show budget
May 2009 - Oct 2010 (1 year 5 months)
Accomplished graphic designer and graphic production tasks while maintaining healthy relationships with top global pharmaceutical and financial companies.
• Promoted to graphic designer within first 6 months to fill needed role
• Increased company productivity and lowered costs by managing graphic design and graphic production projects