Mike Owsley

Implement successful creative direction and branding for new and established businesses that increases brand recognition and client/consumer relationship which results in profitable revenue.
• Constructed online presence for local salon with a website, social media and promotions that expanded clientele and workforce by 50%
• Directed the design of neo-soul magazine for a successful launch

Developed product marketing messaging, strategies and processes that re-positioned the company as a leader emerging in innovation, value and quality in the growing micromobility market
• Improved customer quality by 20%, while maintaining conversion rate, to lead a 29% total sales increase
• Established product marketing processes and digital tools to streamline production saving thousands throughout engineering, sales and marketing

Managed overall alignment around launches and several sales enablement, customer marketing and product/market research projects to drive company’s growth into a mid-market leader
• Played key role in coordinating successful launch of Act-On’s first major product vision “Adaptive Journeys”
• Improved processes for online communities, sales analysis, beta testing, and other important product-related communication

Propose and implement marketing strategies to promote revenue growth and brand awareness resulting in a firm position as the primary provider in the industrial and residential ventilation.
• Drove an increase of 24% in sales for the Residential department by implementing successful marketing and sales up sell campaign
• Established marketing support for sales that helped company achieve milestone of generating $1 million in one month for the first time
• Cut average marketing spend by 40% while maintaining consistent marketing presence through digital and inbound marketing

Executed marketing strategy through several different mediums including print, web, social media and sales promotion that increased reach, brand awareness and web traffic goals.
• Orchestrated re-branding of company’s marketing efforts to better align products with company image
• Lead creative direction of $2 million marketing and trade show budget

Accomplished graphic designer and graphic production tasks while maintaining healthy relationships with top global pharmaceutical and financial companies.
• Promoted to graphic designer within first 6 months to fill needed role
• Increased company productivity and lowered costs by managing graphic design and graphic production projects