Mori Mickelson

As a former event producer and marketing director, I get the role of copy in the bigger picture, am used to wearing many hats, and have both the creative and strategic heads to put them on.

Whether your name for it is witty, cheeky, poppy or clever, that’s my jam. I’m best known for crafting fun headlines, taglines, and campaign copy—particularly during my tenure at JetBlue and previously at Bliss. At the same time, I have solid experience in navigating the legal-sensitive copy for sweepstakes and contests, as well as all things digital, from my 8+ years as content lead at Victoria’s Secret and on the Victoria’s Secret Fashion Show. Among my work there, I launched and led content for the brand's social media channels. (And, not to get too meta, but I also launched and led SEO copy, and completed SEO pioneer Bruce Clay's advanced search engine optimization training and certification.)