Mike Silcher

BayPhoto Lab is an Online retailer that produces high-end quality photography products for Professional Photographers worldwide. In order for consumers to physically see the product and their option firsthand they must either visit the Lab or view at Trade Shows. From 10ft to 200ft Trade Show booths my task was to come up with effective ways to bring that Online store experience to a Trade Show environment for personal interaction. Working in this state-of-the-art photo lab with many substrates gave me the exposure needed to design tools and displays to help educate the consumer.

As the lead designer at Bay Photo, I was brought on board to rebrand and raise the visibility of one of the top professional photo labs within the US. I spearheaded a diverse variety of projects spanning from initial concept creation, to final execution applying to magazine advertisements, cohesive branding and displays for multi-scaled trade show exhibits, promotional product catalogs and flyers.

In-house designer on a wide variety of print and digital media for the global brand of Omega 3s Fish Oils. Projects spanned from initial concept to collaborating, to final execution including magazine advertisements, billboards, in-store signage, branding, packaging, catalog layout, logo variations, trade show displays, promotional materials for events.

• Archival Project: Scanned old photos of the O'Neill Wetsuit legacy: historical personal and business photos from the early 1950s. Digitized the Historical Pictorial Collection, labeled and created Archival Image Bank.
• Spring and Fall Wetsuits Product: Digitizing product to allow dealers to have a full color range of current product.

In-house designer on a wide variety of print and digital media for the global brand. Projects spanned from initial concept to collaborating, to final execution including magazine advertisements, billboards, in-store signage, branding, packaging, catalog layout, logo variations, trade show displays, promotional materials for events and contests, product tags, photo shoots, and attended press-checks.