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Creative Strategist at The Toggle Hub
Muzna Nishath
Chennai, India
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About
Every design has a meaning and a purpose
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Education
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Post Graduate - Strategic Design Management Strategic Design ManagementNational Institute of Design2009 - 2011-Took courses related to Market research, Principles of management, Industrial design, creativity and Innovation, Strategic management, Design processes, Visual Communication, Organizational Behaviour, Economics, Mathematics, Accountancy, IPR and many more. -Worked on live projects in a collaborative course with IIM ( Indian Institute of Management, Ahmedabad ) for Nokia to work on innovative ideas for mobile applications that can we developed into complete business models. -Worked with a group of Design Managers and new media designers to identify design opportunities in rural India for mobile phones during an ethnographic research project for IBM -Initiated a new business opportunity keeping design thinking at the core of the project and worked on the business proposal for the same. -Learnt with every project how inculcate the process of holistically looking at every design problem, keeping the user as the key focus
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Experience
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Strategic Design ConsultantFoursight Research & DesignDubai, United Arab EmiratesMay 2015 - Present (11 years 1 month)
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Research AnalystPOINT Research & Marketing ConsultancySep 2013 - Present (12 years 9 months)
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Design InternHindustan Unilever LtdJan 2011 - Jul 2011 (6 months)-Came up with a new communication strategy for Fair & Lovely that would work as a re-launch proposition for the brand
-Devised new proof card for fairness evaluation and activation plan for creating optimistic mindset in users of Fair & Lovely.
-Organized creative workshops for the senior management
-Liaising between the R&D and the marketing teams to make sure that the outcome was fitting.
-Worked with the brand management team to overcome various design issues
-Interacted with Advertising agencies and the packaging agencies to give them creative feedback -
ProjectmanagerMcCann Erickson2008 - 2009 (1 year)-Worked on developing creative strategies for Durex and Kohinoor condoms.
- Responsible for client interaction and project management in discussion with the VP of the company
- Responsible for coordination and manegement of workflow between all levels of management and departments
-Working on creative output for client proposals, along with their presentation and feedback sessions with the end client
-Organized and facilitated for the product launch of a new Kohinoor Condoms ad from the inception to the execution stage -
Art director(trainee)JWT2006 - 2007 (1 year)-Solely handled the creative strategies for various food festivals and occasions for Radisson Hotels.
-Organized brainstorming sessions for the entire team.
-Training and delegating work to the interns on the job.
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Skills
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Elsewhere on the Web
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On Coroflot@muznanishath, member since 2010
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