Strategic Design Consultant
Foursight Research & Design
Dubai, United Arab Emirates
May 2015 - Present (7 years)
POINT Research & Marketing Consultancy
Sep 2013 - Present (8 years 8 months)
Hindustan Unilever Ltd
Jan 2011 - Jul 2011 (6 months)
-Came up with a new communication strategy for Fair & Lovely that would work as a re-launch proposition for the brand
-Devised new proof card for fairness evaluation and activation plan for creating optimistic mindset in users of Fair & Lovely.
-Organized creative workshops for the senior management
-Liaising between the R&D and the marketing teams to make sure that the outcome was fitting.
-Worked with the brand management team to overcome various design issues
-Interacted with Advertising agencies and the packaging agencies to give them creative feedback
2008 - 2009 (1 year)
-Worked on developing creative strategies for Durex and Kohinoor condoms.
- Responsible for client interaction and project management in discussion with the VP of the company
- Responsible for coordination and manegement of workflow between all levels of management and departments
-Working on creative output for client proposals, along with their presentation and feedback sessions with the end client
-Organized and facilitated for the product launch of a new Kohinoor Condoms ad from the inception to the execution stage
2006 - 2007 (1 year)
-Solely handled the creative strategies for various food festivals and occasions for Radisson Hotels.
-Organized brainstorming sessions for the entire team.
-Training and delegating work to the interns on the job.