Some of the first real graphic design I did was making ads for a punk music mailorder that I ran out of my bedroom as a teenager. Those ads weren’t “smart” or “creative”—they just showed what I had for sale and why I thought you should buy it. I still think they’re some of the best stuff I made because they embody two principles that matter: a product or idea worth sharing and a focus on being effective (versus “creative” or award-winning).
Throughout my career I’ve tried to maintain those principles. To spend as much of my time working on behalf of things that I want to see in the world and always trying to be more effective. Sometimes I’ve stupidly pursued the things I believe in to the detriment of my wallet but I’ve never regretted it. I strive to be more effective everyday whether it be reading, listening to lectures or reflecting on my work.
I always want to be able to say “That project was worth doing and I couldn’t have done a better job”.
Best of Show 2017 AdFed
Adidas “King Push x Adidas EQT” in-store experience at Art Basel—Miami awarded Gold
TDC 63 Communication Design Competition Type Directors Club
Latitude Realty “Life Is Community” poster recognized as one of 2016’s top 200 typographic designs.
2016 Design Show / AIGA Minnesota
Latitude Realty “Life Is Community” poster
50 Books/50 Covers AIGA
The book “DIY Album Art: Paper Bags & Office Supplies”—written by myself and designed by The MVA Studio—was selected as one the 50 best designed books of 2010.
2002 AIGA MN/Tim Larsen scholarship
2002 MCAD/Yamamoto Moss merit scholarship