Joshua Hardisty
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About
Some of the first real graphic design I did was making ads for a punk music mailorder that I ran out of my bedroom as a teenager. Those ads weren’t “smart” or “creative”—they just showed what I had for sale and why I thought you should buy it. I still think they’re some of the best stuff I made because they embody two principles that matter: a product or idea worth sharing and a focus on being effective (versus “creative” or award-winning).
Throughout my career I’ve tried to maintain those principles. To spend as much of my time working on behalf of things that I want to see in the world and always trying to be more effective. Sometimes I’ve stupidly pursued the things I believe in to the detriment of my wallet but I’ve never regretted it. I strive to be more effective everyday whether it be reading, listening to lectures or reflecting on my work.
I always want to be able to say “That project was worth doing and I couldn’t have done a better job”. -
Education
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BFA Graphic DesignMinneapolis College of Art and Design2000 - 2003
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Associate of Arts (A.A.) Graphic DesignBristol Community College1996 - 1999
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Experience
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Adjunct FacultyMinneapolis College of Art and DesignSep 2008 - Present (17 years 9 months)I have held teaching appointments in the BFA, BSc, MFA and Graphic Design Certificate programs at MCAD. My courses are often defined by a “work-first” attitude that foregoes lectures and examples in favor of making something (usually within strict parameters) to learn and discover first hand. My advanced classes are workshops in strategic thinking: students are expected to define a personal problem to solve (a job goal, skill development, work in a new medium) and then find an appropriately challenging project through which to solve that problem. This creates a scenario where a simple question like “what should I work on?” becomes a project unto itself.
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Creative DirectionThe MVA Studio, LLCSep 2003 - Present (22 years 9 months)The MVA Studio is a collaborative studio specializing in print design with an emphasis on typography. Our work is marked by a clean and spare approach to typography and informal yet lush photography. We collaborate with artists and galleries, fashion designers, record labels and musicians, publishers and other people working in niche markets.
Clients include Minneapolis College of Art & Design, Analog Clothing, Compatriot Snowboards, Corleone Records, éS Skateboarding, and Mark Batty Publisher. -
Senior Experiential DesignerLatitudeMinneapolis, MNDec 2014 - Oct 2018 (3 years 10 months)Developed pop-ups shops, brand activations, and retail campaigns for adidas, Puma and other brands at the intersection of lifestyle and sports performance.
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Contract Graphic DesignerKNOCKApr 2007 - Oct 2013 (6 years 6 months)Worked on a variety of retail projects ranging from in-store signage, storyboards for motion projects, promotional items for licensing collaborations and packaging.
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Interim DirectorMCAD DesignWorksMay 2011 - Aug 2011 (3 months)Creative director and manager of a fully-functioning design studio that operates inside of Minneapolis College of Art & Design to serve both internal college clients and external clients. All design is done by current MCAD students and recent alumni.
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Associate Art DirectorTargetNov 2006 - Mar 2007 (4 months)Designer on a 3-person team developing in-store marketing, promotional event collateral and tween fashion catalogs for licensing projects
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Associate Art DirectorTargetJun 2005 - Aug 2006 (1 year 2 months)Designer on the brand design team producing in-store marketing, branded product and promotional items to communicate and amplify the Target brand.
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Graphic DesignerIntermedia ArtsJan 2004 - Jun 2005 (1 year 5 months)As the sole in-house designer I produced all communications including a quarterly calendar, emails, postcards, flyers and exhibition graphics at this non-profit art center.
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Awards
Best of Show 2017 AdFed
Adidas “King Push x Adidas EQT” in-store experience at Art Basel—Miami awarded Gold
TDC 63 Communication Design Competition Type Directors Club
Latitude Realty “Life Is Community” poster recognized as one of 2016’s top 200 typographic designs.
2016 Design Show / AIGA Minnesota
Latitude Realty “Life Is Community” poster
50 Books/50 Covers AIGA
The book “DIY Album Art: Paper Bags & Office Supplies”—written by myself and designed by The MVA Studio—was selected as one the 50 best designed books of 2010.
2002 AIGA MN/Tim Larsen scholarship
2002 MCAD/Yamamoto Moss merit scholarship -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@mva, member since 2006
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Following 1
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Followers 10
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