Nocliché Design

- Cole & Mason Brand.
- Brand strategy definition: strategy roadmap, definition of the roadmap, presentation to the shareholders.
- global communication, product design, packaging, graphic charter, launch, universe...
- Brand platform, Design guidelines
- Collaboration with the existing team, collaboration with the marketing team.
- In charge of the R&D team,
- Travel to China in connection with suppliers.
- Trends

In charge of creating all the group's products (95%) and numerous innovations in the field of tableware.

PEUGEOT (2006 to 2022), OZELIO (brand creation from 2011 - 2013).

GLOBAL :
- Development of creative and innovative solutions, management of the various project stages between R&D and
Marketing.
- Trend monitoring, competitor analysis, specifications, proposals, industrial constraints.
- For all ranges: market research, ergonomic and usage studies, brand identity, graphic charter and packaging.
- Organisation of creative sessions within the group.

PEUGEOT tableware :
- Saveurs d'épices range: design on various projects (elegant universe and top-of-the-range products): wood, stainless steel, bi-material and plastic mills, electric and mechanical, serving tray, packaging, etc.
- Saveurs de vins range: various types of corkscrew, decanters, glassware, wine key, wine aerator, bottle display, graphic charter, packaging, advertising poster... (top-of-the-range products)
- Saveurs de cafés range: research and new concepts, development of coffee grinders and coffee makers.
- Saveurs Fraiches range: design of a chocolate, walnut and hazelnut cheese grinder, development of knives, chopping boards and ceramic dishes.

OZELIO (2011-2013):
- Art direction, formal & colour on a new brand of kitchen utensils. Design creation and direction for all the products: spatulas, colanders, chopping boards, knives, peelers, rolling pin, whisk, lemon squeezer, etc.

home appliance product for China manufacturer.
Customers samples : Fujia, BBK, Carrefour, Innofit, Aijia, Small, Tigex, Ching Hai, Goodway, Housely,
Regent, Kaibo, Precision, Vestel, Yueli, Hengbin, White&Brown, Philips, Midea...