Product Designer / Content Creator at Instructables.com

Paige Russell

San Francisco, CA

paigerussell.com

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About

Made in Canada. Bringing you tabletop goodness, cardboard cat elevators, and built-in snow fort shelving since 1980.
Education
- BFA Product Design
  
  Parsons School of Design
  
  1997 - 2001
- Fine Arts Foundation Program
  
  Langara College
  
  1994 - 1996
Experience
- Product Designer / Content Creator
  
  Instructables.com
  
  San Francisco, CA
  
  Oct 2013 - Present (11 years)
  
  - product concept / design / creation
  - photo styling
  - photography & editing
  - instructional writing
- Owner / Creative Director
  
  Paige Russell Design
  
  Sep 2006 - Present (18 years 1 month)
  
  - ceramic housewares design
  - brand development / website traffic growth
  - marketing strategy develpment & implementation
  - fulfillment for wholesale & online orders
  - management of website & blog
- Creative Projects
  
  Alite Designs
  
  San Francisco, CA
  
  Feb 2012 - Sep 2013 (1 year 7 months)
  
  - art directed product line photography
  - graphic design for web marketing and social media
  - designed and project managed the build out of their first retail space
  - designed and executed store merchandising
  - copy writing for social media and wholesale catalog
- Pattern Design
  
  The Curiosity Shoppe for Target
  
  San Francisco, CA
  
  Oct 2011 - Feb 2012 (4 months)
  
  - Designed patterns for private label line
  - Designed company branding / product line brief
- Freelance Product Designer
  
  Fossil
  
  May 2010 - Sep 2010 (4 months)
  
  - was chosen as one of four artists to create a limited edition
  piece for their ‘Long Live Vintage’ collection
  - communicated with art director at all stages of process
  - executed mechanical drawings for factory production
- Freelance Project Designer / Stylist
  
  Sunset Magazine
  
  Jul 2010 - Aug 2010 (1 month)
  
  - designed, created & co-styled 7 holiday
  decorating ideas/scenarios
  - devised on the spot solutions for glitches during photo shoot
- Lighting Designer/Builder
  
  The Lamp Shop
  
  Burlington, VT
  
  Sep 2003 - Dec 2007 (4 years 3 months)
  
  - designed and built one-of-a-kind & limited
  run residential lighting
- Intern
  
  Material ConneXion
  
  New York, NY
  
  Jun 2000 - Aug 2000 (2 months)
  
  - catalogued & scanned material samples for online database
- Intern
  
  Martha Stewart Living Omnimedia
  
  New York, NY
  
  May 1997 - Sep 1997 (4 months)
  
  Interned in the style department, developing & fabricating crafts and assisting on photo shoots.
Awards

Commissioned by Fossil to design a piece for their 'Long Live Art' collection. /

Featured in the Smithsonian Cooper-Hewitt’s 2003 triennial show 'Inside Design Now'. /

Work has been widely published in periodicals such as Wallpaper, Interior Design, ReadyMade, & Dwell magazines.
Skills
Elsewhere on the Web
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On Coroflot

@paigerussell, member since 2005
- Followers 52

Paige Russell

National Communications Manager

Midweight Designer