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Staff, Design and User Experience Lead

Pat Lang

San Diego / Los Angeles / Orange County, CA
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  • About
  • About

    Accomplished user experience leader, strategist, designer and usability analyst.

    Skills:

    • Excellent interpersonal communication skills, leadership, and decision-making

    • Developing a UX presence and team within organizations

    • UX strategy, vision, and leadership

    • Creative team management

    • Design Thinking applied to product design

    • Breaking down silos and cultivating positive energy to company culture

    • Core experience: Mobile, TV, Vehicle Telematics, Startups

    iPad App Portfolio:

    http://itunes.apple.com/us/book/user-experience-portfolio/id501973985?mt=11

  • Education
    • Usability Analyst Certification User Centered Analysis, Usability Testing, Application Visual Design, Research
      Human Factors International
      2006 - 2006
      USER-CENTERED ANALYSIS: Creating a design strategy Creating user and environmental profiles Data gathering techniques such as: Interviews User observation Surveys Questionnaires Personas, scenarios and task analysis Primary noun architecture Information architecture USABILITY TESTING Survey the scope of usability issues Know the four factors that drive your testing strategy Know the appropriate test and when to use it Learn tests that uncover problems with content organization, task flow, and brand strategy Conduct performance-based tests using paper and functioning prototypes Review advanced prototype testing that adds precision to your performance measures Design and conduct a remote test Learn to analyze Web traffic logs Usability test plan VISUAL DESIGN High-level design and navigation Controls and interaction Page types and page layouts Accessibility Internationalization Intranet Design Designing Web applications
    • Certificate Candidate The Business and Management of Film, Television, and Digital Entertainment
      UCLA Extension
      2004 - 2006
    • BS / BA Communication Design / Instructional Design
      California State University-Chico
      1987 - 2000
      Human Performance Improvement, Instructional Technologies, ADDIE process for training development.
  • Experience
    • Staff, Design and User Experience Lead
      Qualcomm / Omnitracs
      Feb 2013 - Present (13 years 4 months)
      Happy to be working with a great team and great company!

      Responsible for developing and cultivating a lean user experience team process, internal client relationships, contributing a strategic design process to new product initiatives and providing best-practices for user experience, interaction and research. Manage and lead ux project teams, work collaboratively, and mentor/support other UX team members in the execution of internal client related deliverables.
    • Senior User Experience Designer
      AT&T Uverse (via KIT digital, Inc)
      Feb 2012 - Dec 2012 (10 months)
      Created and maintained interactive wireframes and prototypes for the redesign of Uverse.com.

      Collaborated with the AT&T Customer Experience Team on user research initiatives to evaluate and validate product designs.
    • Director of Interactive Team (Creative / Marketing Group)
      Bridgepoint Education
      Oct 2010 - Jan 2012 (1 year 3 months)
      Lead a multi-disciplinary team with an overall responsibility for overseeing the user experience strategy and tactics of all marketing and product iterative media properties, as well as managing multiple innovation initiatives. This position required being strategic, tactical, and creative while remaining people oriented and process focused.

      - Managed a 4 person team of Interactive and User Experience Designers.

      - Managed the user experience process from concept to completion of mobile apps and websites.

      - Combined business, user and technical knowledge to define strategy and create product roadmaps.

      - Lead the UX process of Bridgepoint's long overdue redesign of the Ashford university website (apron. 5M monthly views) http://www.ashford.edu

      - Lead the UX process and and managed creative resources for Bridgepoint's corporate site redesign. www.bridgepointeducation.com

      - Lead the UX process and managed the creative and iOS development process to launch Bridgepoint's first internal enterprise iPad App; The Lead Card App for the Corporate and Military Sales Teams

      - Lead the UX process of Bridgepoint's first Mobile Classroom iPhone app: http://itunes.apple.com/us/app/ashford-university-mobile/id440722504?mt=8

      - Lead the UX and implementation process of Bridgepoint's first Military Showcase iPad App, a presentation app for trade shows.

      - Lead the creation process of Bridgepoints first Showcase App, an internal presentation Pad app for the government affairs team.
    • Lead User Experience Designer
      The College Planning Netwok (Statup)
      Dec 2009 - Mar 2010 (3 months)
      Working with The LIFT Interactive Agency (www.thelift.net) and the Founder of TCPN, I created Wireframes, Clickable Prototypes and provided Strategic Consulting to help launch The College Planning Network.
      http://www.thecollegeplanningnetwork.com
    • Product Discovery and Requirements Gathering
      Musester (Statup)
      Sep 2009 - Jan 2010 (4 months)
      Working directly with the Founder, Johnny Buss (LA Sparks/Lakers) and Cyplex Interactive Agency (www.cyplex.com). I created documentation to help define the features and requirements for Musester.com. The final deliverable included all front end specifications, and a few high-level wireframes.
    • Founder
      Beats and Bars
      2007 - 2010 (3 years)
      When inbetween projects I work on my mobile/iPhone/iPad brand called Beats and Bars, as an outlet to improve my mobile project / product management and design abilities and to deepen my understanding of the Software Development Life Cycle, including User Research, Project/Product Management, Product Design, User Experience, Social Media, Content Producing, Vendor Management and Usability Testing.

      Mic Check, a simple song recorder, is in the Apple Store has been downloaded over 40,000 times.
    • User Experience Architect
      DIRECTV.com
      2009 - Aug 2009 (2 months)
    • Product Discovery and Requirements Gathering
      GoWaterCooler - Social Network for Jobs (Startup)
      Feb 2009 - May 2009 (3 months)
      Working directly with the founder, I provided Strategic Consulting to
      • Analyze Business Models
      • Identify Revenue Streams
      • Analyze Competitors
      • Identify Creative and Technical Team Requirements
      • Calculate Annual Software Development Budget
      • Shape User Experience via High Level Wireframes
      • Define a Preliminary Mobile Strategy
    • Gesture & Touch Screen Analyst
      The LIFT - Interactive Agency
      Jun 2008 - Oct 2008 (4 months)
      Consulted with The LIFT Interactive Agency (www.theLift.net) to implement and evaluate a unique marketing solution that combines Motion & Gesture Detection, a Touch Interface, Interactive Video, and Mobile Messaging. This unique experience is the first in the United States to combine this many technologies in addition to being projected onto an 8 foot sales window display.
    • Sr. User Experience Designer
      Trailer Park
      Dec 2007 - Feb 2008 (2 months)
      Information Architecture services for a WiMax Media Portal.
    • Usability Analyst
      Loop'd - Social Network Platform
      Feb 2008 - Feb 2008
      I am very happy to be working with Loop'd again, to do formal Usability Testing on their social network platform.

      Its especially rewarding to work with an organization that actually implements formal User Experience procedures to innovate and improve their products.
    • Usability Analysis and Testing
      Loop'd
      2008 - 2008
    • Information Architect / UI Designer
      MyTime (Social Networking Site for Baby Boomers)
      Oct 2007 - Dec 2007 (2 months)
      Worked with an exciting, early-stage Internet startup in Westwood, CA As an Information Architect / UI Designer. I joined the team and played a role in conceptualizing and designing a web 2.0 community and application targeted at Baby Boomers. I was responsible for creating interactive design prototypes as well as conceptualizing, exploring, and proposing new features, behaviors, interactions, and product enhancements.

      This is an exciting opportunity and I am very proud to a part of such a dynamic and talented team.
    • Usability Consultant / Information Architect
      Loop'd Sports Social Network / Sponsorhouse
      Mar 2007 - May 2007 (2 months)
      Helped launch a social network for sports, and evaluated site changes to the redesign of Sponsorhouse.com, a web 2.0 application that connects athletes and sponsors.
    • User Experience Designer
      Entriq
      May 2005 - Feb 2007 (1 year 9 months)
      Entriq: Storefront and DRM Solutions for Mobile, Broadband, and iTV

      Product Development Group: User Interface and User Experience Design for Mobile, Broadband, InternetTV, and PSP Devices. Reports to VP of Product Development
    • Usability Consultant
      Seva Consulting
      Apr 2006 - May 2006 (1 month)
      Usability Consultant for an engagement with a Start Up Software Company.
    • Contract Usability Analyst
      Yucentric
      2006 - 2006
    • User Interface/Experience Design + Web Project Manager
      Manage Service Providers Alliance(MSPA)
      Jan 2005 - Jun 2005 (5 months)
      • Implemented User Centered Design (UCD) Principles to design and develop interface for the company intranet, public site and Content Management System.
    • eLearning Design Consultant
      INTEL
      Jun 2003 - Jun 2004 (1 year)
      eLearning and Process Training Development for Software/Web Engineers.

      Conceptualized and designed eLearning scenarios, interactions and interface design requirements using Visio, PowerPoint, PhotoShop, Video Production, Flash, DreamWeaver, OnDemand, and Intel internal applications.
    • Principal, Co-founder
      Frontera Design
      Sep 1997 - Jun 2003 (5 years 9 months)
      Frontera was small boutique design business started by Pat Lang to capitalize on a new thing called the internet. :-)

      Along with talented co-founders Kemal Erbas and Emrul Alto, Frontera designed and coded some of the first websites for many small to large companies and web 1.0 startups. Clients included: Sun Microsystems, PC World Magazine, Duarte Design, In Your Face Design, EON interactive, CSU Chico, KiraCom, GoWeb, Patent Cafe
    • Strategic Partner / Consultant
      In Your Face
      1999 - 2001 (2 years)
      Frontera Design and In Your Face Design entered a strategic partnership to handle the overload of business and provide a complete solution for our clients.
  • Awards

    Certified Usability Analyst, HFI

  • Affiliations

    UPA - San Diego, ACM, Phi Beta Sigma

  • Skills
    • Interaction Design
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    @patlang, member since 2008
    • Following 1
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