Paula Boeckx

Designer and maker of custom paper stationery using traditional letterpress and inking techniques. Maker of custom logos, graphics, and packaging.
Student of Professional UX/UI design and Project Management Certificate.

Rejoined my former team on a contract basis. My latest project involved launching the iPhone X, iPhone 7, Watch, and Apple TV cross-platform worldwide. I created, localized, and implemented assets, ran testing and QA, fixed issues, and managed own projects remotely.

Worked within the e-commerce team on all product launches and promotional campaigns. Localized and translated images, resolved image issues, and created product galleries, icons, marketing banners, and graphics. Implemented solutions for new and evolving web/mobile platforms. Organized current and past digital assets into an extensive online library for easy access.

As the only designer and manager, I conducted research, predicted trends and costs, designed products and graphics, prepared new website layouts, created technical drawings, oversaw development and manufacturing processes, and met with clients overseas.

Consultancy for lifestyle, casual, and sporting goods. Worked closely with multiple companies such as QVC, Target, Magellan’s, Sportsman’s Guide, Franklin Covey, and American Traveller. I conducted research, sketched and designed products, and selected materials, hardware, colors, and accents. Prepared detailed CAD drawings and factory-ready art, designed graphics, patterns, and logos, and created pamphlet layouts and presentations.

Finalized projects for Target, Walmart, Amazon, Food Network, Columbia Sportswear, Rachel Ray, Disney, and Nickelodeon. Designed and developed multiple products, created patterns, vector artwork, and detailed specification drawings. Sourced fabrics, hardware, and accents and oversaw and managed manufacturing processes.