-
Creative Manager
2020 - Present (4 years)
Creative team leader for a global medical device company. Design and maintain the Ambu USA enterprise brand continuity, style, and voice through the creation of branded communications, environmental design of corporate spaces, holistic trade show experiences, advertisements, publications, presentations, videos/motion graphics, and events. Partnering across the organization to drive successful campaign outcomes and product launches. Earned the Ambu USA Project Excellence Award.
Leads, inspires and provides direction to the creative team of graphic designers, videographers, and external contractors
Oversee and manage the development of creative content for campaigns, product launches, brand experiences, events, advertising, and videos
Partnered with global colleagues to successfully implement a re-branding campaign for the US market
Drive conceptual and collaborative sessions with the creative team on idea generation, execution, and production
Agile and collaborative with global colleagues and leadership team, consulting on strategic creative solutions that propel brand awareness and product adoption through multiple touchpoints
Develop impactful and compelling visual content through a mix of 360 creative campaigns, banners, social, and motion graphics
Collaborate with internal teams ensuring creative materials are aligned with client strategies and content goals
Supervise and manage work produced by the creative team; ability to elevate communications and provide feedback to improve creative output, processes, oversee workflows, creative budget, and asset management
Manage multiple projects with shifting priorities in a fast-paced environment, responsive and adaptable
Collaborate with cross-functional teams to develop engaging, value-driven designs that align with business goals
Liaison with vendors, managing schedules, production, and budget management
-
Principal Graphic Designer
PW Designs & Interiors Millersville, MD
2012 - 2020 (8 years)
Art director, creative problem-solver, and small business owner. Created cohesive visual designs reflecting each client's mission, values, and business goals. Collaborated with internal stakeholders, and developed strategy-driven visual content for campaigns, products, and services.
Demonstrated expertise in graphic design principles in hierarchal layout and typography for multimedia channels
Proficient in print and digital production processes and best practices
Developed visual brand guidelines, language, and templates for agency clients
Directed photo shoots, image research, and retouching for campaigns and publications
Developed and executed creative solutions, translating concepts into print and digital marketing assets for brochures, publications, infographics, presentations, advertising, web, social media, and displays
Collaborated with clients and their partners, offering insightful direction for new initiatives, and building strong professional relationships
-
Graphic Design Manager
Kennedy Krieger Institute Baltimore, MD
2002 - 2012 (10 years)
Head of design for a healthcare organization creating visual content to promote the Institute globally, Developed strong working relationships across a large, intricate organization. Managed a team of designers and oversaw brand management. Oversaw the development of creative materials for the C-suite, B2C campaigns, fundraising, and corporate events. Lead creative content for publications, brochures, magazines, advertisements, annual reports, presentations, infographics, tradeshow exhibits, events, web and social media graphics.
Managed visual creation of all brand promotions and messaging driving global brands across multiple channels
Managed publication design from concept to production that reached strategic objectives and target audiences
Oversaw all aspects of work assigned to external resources including budgets, planning, scheduling, and creative direction to ensure work was completed on time and adhered to brand guidelines
Art directed photoshoots with a strong visual eye, evaluating photography for publications and post photo editing
Collaborated with cross-functional teams throughout the creative process developing engaging value-driven designs
Expertise in organizing information, establishing hierarchy, preparing and exporting documents for e-publishing
Continuously refined the Institute’s overall design management process to improve performance and ensure high standards for graphic design were achieved, resulting in more efficient procedures and higher performance
Managed annual design and publications budget
Delivered design solutions under tight deadlines strengthening the creative department’s visibility as a valued service for inpatient and outpatient centers
Adapted designs that promoted new initiatives as priorities evolved and shifted, increasing the awareness and growth of new programs