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Product Creation Consultant Services

Philip Ceccarelli

Los Angeles, CA
Available Now
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  • About
  • About

    ➢ Creative problem solving by leveraging my natural curiosity to produce and execute strategic plans for product creation. I take ownership of the undertaking, gain buy-in from stakeholders and empower teams to tackle big problems.

    ➢ Development of branded products from concept through delivery by extracting and communicating the “why” that the object offers the intended customer. Experience in inventing and developing novel products by leading, planning, and timely execution of the development process to optimize product quality and revenue generation.

    ➢ Demonstrated management of people and projects end to end to turn out quality results by developing trusted relationships with stakeholders, creating a collaborative work environment, mentoring, and energizing teams to remain solution-focused while fostering communication between business units.

    ➢ Effective market analysis utilizing data to map current market state and filtering ideation to find precise market positioning, pricing, competitor gaps, and consumer value. Experienced in analysis of product economics, establishing in-market performance indicators, and systematizing feedback for product function refinement.

    ➢ Cross-functional experience with marketing and sales teams to present product values, key features, and market positioning through the lens of retail, wholesale, consumer, and investment partners.

  • Education
    • BFA Industrial Design
      Rochester institute of Technology
    • Innovation in Product Design and Product Development
      Course Specialization
  • Experience
    • Consultant
      Product Management & Direction
      Los Angeles, CA
      Oct 2015 - Present (10 years 8 months)
      Manage product creation cycle, analyze markets, manage design process and communication through calendar and timeline management, brief creation, and sales and marketing alignment.

      Focus on sustainable, pollution-free product making and circular economies that are driven by close loop product manufacturing.


    • Product Manager
      BOARDRIDERS Inc.
      Huntington Beach, CA
      Oct 2019 - Mar 2020 (5 months)
      • Analyzed e-commerce and physical retail landscape in the snowboard boot market to determine new products, market positioning, pricing, and revenue projection.
      • Generated product style matrix and design briefs to engage and gain buy-in from executive and development teams by illustrating the product ‘why’s’, key features, materialization, construction, and manufacturing methods.
      • Managed contract design engineering firms in the development of 3D printed prototype components for snowboard boot.
      • Consulted on new winter weather footwear concepts and development.

    • Consultant
      Advisory Services - Various Consumer Goods Manufacturers
      Oct 2015 - Sep 2019 (3 years 11 months)
      • At Gunlocke, a USA-based office furniture manufacturer, mentored onsite manufacturing and QA Engineering team of 10 on best practices for coordinating with contract Industrial Designers to successfully balance design intent with manufacturability and quality control for new product production launch.
      • Ran a root cause analysis to address a persistent fitting issue within upholstery operations utilizing an automated machine-vision textile cutting table – drafted and administered an operational plan to fix pattern digitization reducing upholstery waste rate by 30% - roughly 100,000 sq / meters per year.
      • For Stonz, a Canadian kid’s footwear company, sourced agent and production facilities in China, generated designs, line drawings, and construction technical packets for a line of footwear. Advised on product line lists with cost and margin tracking and financial forecasts for bulk production and shipping costs.
      • With Vere, a Made in America branded sandal manufacturer, advised on marketing materials and selling direct-to-consumer (DTC) channels for limited edition sandal offerings. Consulted on production processes to optimize material yield, assisted in trade show sales optimization and raising of capital funds. Worked with Vere and consultant group to concept a customized fitting footwear business model for the consumer and medical marketplace. Utilizing new silicon chipset technology, mobile infrared hardware, bio scanners, 3D print, and CNC milling production technologies.
    • Product Director
      Plusfoam Compound Technologies
      Newport Beach, CA
      Jul 2012 - Sep 2015 (3 years 2 months)
      • Successfully collaborated with strategic partners in China to innovate and improve a thermoplastic polymer to mimic rubber, EVA foams, polyurethane, and hard plastic for products and recycling.
      • Supplied and integrated materials in client's product development processes and manufacturing in a wide array of industries including - outdoor, sporting goods, aerospace, and consumer goods.
      • Provided daily communication, mentoring, and support to the development team of 12 in Asia.
      • Developed relationships with product sales and marketing teams at branded multinationals including, Vans, Roxy/Quicksilver, Saucony, DJO International, Life Factory, and TOMS to develop recyclable products.
      • Supported Founders by making product presentation decks used for investors and a $5M Series A round.
    • Product Manager & Designer
      Sazzi Footwear
      Newport Beach, CA
      Jul 2012 - Dec 2013 (1 year 5 months)
      Produced development timelines, design drawings, bill of materials, and component price breakdowns.
      • Oversaw new assembly processes, tooling, and machinery modifications to meet production requirements. Coordinated QC and product line updates with development teams in China.
      • Created marketing materials, supported sales teams at trade shows, and retailer presentation meetings.

    • Product Director
      POW Gloves
      Seattle, WA
      Apr 2011 - Jun 2012 (1 year 2 months)
      • Oversaw merchandising and design, for the manufacturing of snow, bike, and golf handwear products.
      • Managed factory relationships, quality control, product demand planning, and production.
      • Collaborated with and oversaw Indonesian manufacturing teams to produce 15,000 gloves per day.

    • Footwear Designer 2
      Reef
      San Diego, CA
      Aug 2004 - Apr 2008 (3 years 8 months)
      • Designed and developed open and close-toe footwear lines in cross-disciplinary product teams.
      • Managed design-related issues with sales teams and distributors focused on Asian and Australian markets.
      • Participated in factory visits and trending trips within the United States, Europe, and Asia.
  • Awards

    Decorative Concepts Inc. Design Award - Grand Prize Winner

  • Industries
    • Footwear
    • Materials
    • Outdoor Equipment
    • Sporting Goods
    • Sustainability
  • Skills
    • Account Management
    • Footwear
    • Design Management
    • Sustainability
    • Engineering
    • Illustrator
    • Industrial Design
    • Product Design
    • Product Development
    • Project Management
  • Elsewhere on the Web
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  • On Coroflot
    @philip_ceccarelli, member since 2007
      • Followers 4
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