Sr. Principal User Experience Designer
Jan 2015 - Present (6 years 8 months)
• UX Design Lead for cloud-native, big data cybersecurity analytics products developed by Machine Learning and Analytics team in Symantec Enterprise Division (a subsidiary of Broadcom)
Lead, Experience Design & Creative Services
Feb 2014 - Dec 2014 (10 months)
• Helped Product Management quickly and effectively articulate product requirements to engineering by condensing 10s of use cases into a series of easy-to-understand infographics
• Defined the product terminology with clear and concise descriptions to ensure that teams follow a common vocabulary for effective cross-functional communication
• Collaborated with product managers in defining use cases by gathering requirements and interviewing subject matter experts and representative users on required functionality and feature sets
• Worked closely with product owners in validating the business requirements and obtained their sign off before beginning interaction design
• Defined the product's information architecture, created task flows and illustrated them as process flow charts, user journeys and wireframes
• Facilitated review sessions with product owners to communicate progress and incorporate feedback
• Reviewed interaction- and visual-design progress and providde timely feedback to designers in the team
• Defined visual design standards for the product; reviewed and approved mockups and front-end development assets
• Single point of contact for User Experience Design and center level marketing communication initiatives for Narus in India
User Experience Architect
Jul 2011 - Jan 2014 (2 years 6 months)
• Conducted usability tests, recommended changes and oversaw the implementation of those changes to ensure optimal user experience
• Collaborated with product management and engineering teams to: a) evaluate business and technical requirements from time to time b) interview and research user needs and advise on usability c) conceptualize and design proof-of-concepts that would be incorporated in to the company's product offerings d) Test and optimize for optimal user experience
Creative Lead / User Experience Architect
Mar 2007 - Jul 2011 (4 years 4 months)
Leading provider of dynamic advertising solutions (for display media) powered by a sophisticated technology platform that enables digital marketers and agencies to deliver highly relevant ad experiences to their target audience while helping the advertisers maximize their ROI.
Tumri was acquired by Collective in July 2011 and subsequently by Adobe in April 2015
• Art directed tens of online advertising campaigns for industry leaders such as HP, Lenovo, Sears, Toys R Us et al, most notable being HP Holiday Campaign in 2008, which won two reputed awards.
• Conceptualized and produced tens of dynamic ad templates for Dynamic Creative Optimization (DCO) campaigns.
• Led the user-centered design initiatives for various applications that internal users, Tumri's partners and clients use for campaign management, ad serving and analytics.
• Worked closely with product marketing and business development leads from time to time to provide creative direction and design assistance for pre-sales / marketing communication and presentations.
Owner, Tour Planner & Guide
Aug 2006 - Oct 2008 (2 years 2 months)
Motorcycle Getaways provided international motorcycle travellers a one-of-a-kind adventure experience in the Himalayas and South India. I was responsible for a whole range of activities in addition to being a tour planner/organizer and guide. I single-handedly designed the company's website, all the display ads and brochures; managed the service provider network and was also responsible for business development and customer support.
Motorcycle Getaways was my second attempt at entrepreneurship and relatively more successful than my previous gig, although I would have loved to continue this as my main profession. Recession forced me to get back to a full-time job as running tours seasonally wasn't sustainable with a day job, where I couldn't do justice to either. I learnt a lot of valuable lessons from this (ad)venture and want to get back to it, hopefully, soon.
Dec 2004 - Mar 2007 (2 years 3 months)
Full service design studio based in Bangalore, where I worked with clients like Tumri, Sasken, KPIT Cummins, July Systems et al.
• Responsible for Art Direction, Information Architecture, Interaction design and visual design of enterprise applications, corporate websites and marketing collateral.
• Responsible for front end web development
• Led and mentored a team of graphic designers and web developers.
Creative Consultant / User Interface Designer
Jun 2000 - Nov 2004 (4 years 5 months)
• Collaborated with various on-site teams on all web-based application projects
• Conceptualized, designed and maintained the company's (Orbit-e Consulting & IN4Velocity Systems) websites, intranet and marketing collateral.
• Responsible for the overall User Interface design and development of front-end XHTML/ CSS for the Enterprise Information Portal (IN4Suite EIP)
Powersoft Global Solutions
Dec 1999 - May 2000 (5 months)
Multiple Roles (Graphic Design, Hardware & Networking, Administration)
Aug 1998 - Jun 1999 (10 months)
Midway through my under-graduation course in Archaeology, I discovered my passion for commercial art and design after winning inter-college/university competitions in sketching and poster-making. I decided to drop out and pursue a career in graphic design instead.
As a fresh dropout, I realized that I had to rely on more than just my talent to stand out from the crowd. I taught myself the basics of design and all the tools of the trade (Corel, AutoDesk & Adobe suites) using borrowed magazines and books, practiced them on a computer I'd assembled, thus beginning my journey in graphic design, which would also be my first attempt at entrepreneurship.
I landed my first contract, albeit based on verbal agreement, at an acquaintance's cyber cafe, where I managed day-to-day administration tasks, in addition to learning and working on design projects for small businesses. I earned a small stipend every now and then, more as a token of appreciation than anything else, but more than money, the place gave me the much-needed, real-world experience that a fine-art degree alone wouldn't have provided. I never stopped learning.
• Conceptualised, designed and managed all design projects -- Websites, brand identity design, stationery, annual reports, brochures and pamphlets for small businesses
• Configured and assembled desktops (PCs), carried out hardware repairs, performed software troubleshooting and managed Windows workgroups.