Prasad Marewar

- Coordinating with analytics team and implementing data driven approach in UX
- Understanding business requirements Performing user research
- UX analysis for websites and recommendations to improve the same
- Defining Information Architecture and creating sitemap from the same
- Creating Personas, Scenario and User Journey
- Clikable user journey in Axure and Invision
- Responsible for facilitating, generating and executing great user experiences for our clients and their end users.
- Acting as a coach, mentor and lead for both internal teams as well as an advocate for our clients’ needs.
- Performing guerilla usability testing and with internal team and providing insights on the same.
- Ideating User experience planning and development
- Responsible for the execution of strong interaction design and visual design principles
- Guiding clients through key design engagements
- Developing interaction models and conceptual frameworks of experience
- Researching interaction design Trends Researching technology trends

Roles and Responsibilities: - Understanding target audiences' needs, tasks, and goals and translating them into creative concepts and functional components. - Planning, facilitating and documenting user requirements by data gathering methods. - Interacting with Stakeholders, Marketing, Product, Admin Team to know the requirements & objective for the particular product. - Collaborating with engineering, cross-functional team & dev team to know the technology barriers. - Experience working in a fast-paced, agile development environment. - Develop the Design Project Specific Guidelines within the given scope - Discuss the visualization & document them in a form of a Visual Design Visualization Sheet - Validate effort required against the effort estimation using Visual Design Track Sheet and Visual Design Benchmark Sheet. Website URL: http://www.yellowpages.co.in (Redesign) http://www.burrp.com (Redesign)

from Roles and Responsibilities: - Interacting with Stakeholders, Marketing, Product, Admin Team to know the requirements & objective for the particular product - A/B Testing for every old and new module comparison. - Work closely with developers and product team members to develop dynamic, interactive interfaces. - Work effectively in completing sprint cycle of the modules. - Provide recommendations to the business heads with design best practices - Creating User flow for required modules to accomplish user tasks. - Communicate ideas through iterations of wire frames, and interactive mock-ups (low/high fidelity) as appropriate. - Create use cases for every product module - Test design as well as functionality as per the sprint plan. Website URL: http://www.shaadi.com (Redesign)

from - Creating different client website design and also make HTML for those websites - Creating rich flash cd presentations for different clients - Coordinating with clients & managers defining site requirements. Websites: www.examplecg.com, azmachkreations Pvt Ltd.

Roles and Responsibilities:  Audit existing client content (websites, applications, mobile, etc.) and report findings on potential for improvements, increasing conversions, heuristics, usability, etc.  Conduct competitive analysis against client competitors and aspirational brands and integrate findings into recommendations  Develop, conduct, and analyze client & consumer (user) research  Develop personas and scenarios based on research findings  Integrate these personas and customer segments with user-centered design methods into the development of sitemaps, task flows, and experience journeys  Develop user-centered design solutions through sketches, wireframes, and interactive prototypes based on research findings  Develop the key aspects of any recommended customer experience and articulate to the client how it is reflected in the IA, UX, and prototypes  Work closely with content strategists, designers, copywriters, and developers to reach a consensus on the best possible solutions that are usable, useful, and memorable  Work with the tech team to leverage known interaction principles, applying as much of that knowledge as possible to emerging platforms, hardware, and technologies  Maintain a current knowledge of trends, tools, and conceptual approaches in the field of user experience  Utilizes research insights to build an in-depth understanding of target users needs, tasks, and goals as they apply to design Website URL: http://www.entranceprime.com www.smartstay.in http://www.hyundai-saudiarabia.com/en/Main/index.php www.thinkndraw.com http://www.ispcom.co/fas/

Roles and Responsibilities:  Conduct Expert review and Heuristic Analysis of websites and applications based on rules of thumb and recommend actionable items.  Create wireframes, mind maps, process maps, content inventory, prototype and other artifacts to describe the intended user experience.  Apply user personas and scenarios to develop relevant process and user flow models.  Participate in the creation of rapid prototype to illustrate a service or application  Cooperate with visual designers to solve problems and create full design solutions on projects.  Participate in the research, analysis, development and testing phases of the design processes.  Identify document types and develop templates repository  Develop and maintain information architecture deliverables such as high-level site architectures, page schematics, navigation schemes, detailed site maps, wireframes, user scenarios and prototypes.  Plan and participate in usability tests of web sites and applications  Perform comparative analyses as required provide explanation of structures and patterns  Support enterprise-wide thinking about organization goals and how sites support the goals  Collaborate as an integral member of the design and development teams  Participate in new business pitches  The presentation of usability processes, strategies, recommendations for the stakeholders at the executive level. Website URL: http://www.gojiyo.com (Redesign) http://www.customercentria.com (Redesign)

from to 20May 2007 - Handling Entire creative work for the client's websites. - Creating website banners, E-Mailers, marketing Campaigns - Creating rich flash presentations for various clients Websites: www.asianpaints.com, www.shalimarpaints.com, www.novartis.com, www.afl.co.in, www.godrejindia.com, www.shoppersstop.com, www.larsentoubro.com