Rashmi Gupta

Joined as a Graphic designer in a marketing support function. Understanding the TomTom brand, products, and voice and ensuring proper usage of the brand guidelines across all platforms, internal and external. Helped launch first consumer product (In-Car GPS Devices and GPS Fitness Watches) in Indian market with focus on the packaging, POS creatives and marketing collaterals, ensuring that creative solutions meet business needs and on-brand communication.

To create interesting and quality content, (copy and graphics), and promote it around the web, generating traffic and trends. And did I tell you? I love making infographics.

Interned at TBWA\India, learning the basics of advertising, branding, pre-press, post-press, Visual Merchandising, ATL/BTL activation and more.

The job profile included designing jewellery, taking care of creative aspects of a high-end brand, trend forecasting, deciding the look of the collection. Also designed promotion material like newsletters, calendars and magazine ads.

Created jewellery designs in colored stones, catering to various departmental stores in US and Caribbean, following the guidelines given by marketing executives and analyze trends and concepts from various jewellery shows around the world.