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Footwear Designer adidas Performance Football

Richard J Ward

Nuremberg, Germany
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  • About

    Graduating with a BA Hon's degree in Vehicle Design and achieving professional enhancement. I have acquired 13 months experience in the automotive design industry where I worked predominantly as an interior designer, producing interior components from a development to production stage. I have a further 3 years experience in the sports-lifestyle industry working for sports brands Puma and Le Coq Sportif International. I am now working for Adidas in Germany.

    Having worked in both the automotive and footwear design industries I have gained valuable knowledge of design from a commercial aspect, applying important elements such as team work, an eye for detail and persistence to advance a product from concept to production.

    Specialties:

    • Research

    • Last Development

    • Sketch Development

    • Blueprint Creation and Alteration

    • Advanced material and construction knowledge

    • Concept Presentations

    • Scale Model Creation

    • Dead Line Management

    • Internal and External Communication

    • Development travel (Asia and Europe)

  • Education
    • BA (Hons) transport design
      The University of Huddersfield
      2003 - 2007
  • Experience
    • Footwear Design Performance Football
      adidas
      Aug 2014 - Present (11 years 10 months)
      Footwear designer for Adidas football.
    • Footwear Designer Mens Originals
      adidas
      Apr 2011 - Jul 2014 (3 years 3 months)
      Mid level footwear designer working on cross category lifestyle product specializing in basketball, court and running.

      Skills

      • Advanced material and construction work (HF welding, HM welding and aqua tech printing)
      • Seasonal Creative Direction input
      • Assisting in seasonal material stories and selection
      • Development of full EVA toolings
      • Creation and development of advanced concepts
      • Cross category collaborations
      • Seasonal development travel (Vietnam)
    • Junior Footwear Designer
      Le Coq Sportif
      Jun 2009 - Aug 2010 (1 year 2 months)
      Designing lifestyle and performance footwear for Le Coq Sportif International in Paris. Working on briefed and non briefed projects from research phase to production.

      • Market and trend research
      • Ideation and sketch development
      • Material and Colour direction
      • Prototype development (Internally, Asia and Europe)
      • Final production specification
    • Freelance Sneaker Trend Contributor
      WGSN
      Jan 2009 - Jun 2009 (5 months)
      Compiled a bi-monthly report for the sneaker market, highlighting key trends in the sport and lifestyle sneakers market.

      • Attending launches
      • Realising new trends
      • Colour and Material vision
      • Editorial skills
    • Footwear Design and Development
      Puma
      Jan 2008 - Jun 2009 (1 year 5 months)
      Product development and design for the Black Station footwear division responsible for the delivery of high end Puma footwear including Rudolf Dassler Schuhfabrik, Mihara Yasuhiro for Puma, The Black Label and Alexander McQueen for Puma.

      • Market and trend research for the senior design team
      • Assisting in the design of inline product
      • Material and Colour direction assistance
      • Advanced development
      • Special projects and special make up assignments
    • Footwear Product Development Intern
      Puma AG
      Aug 2007 - Jan 2008 (5 months)
    • Design Intern
      TVR Sports Cars
      Aug 2005 - Sep 2006 (1 year 1 month)
      Junior interior car designer for Blackpool based TVR sports cars. I was responsible for the design and development of the New Tuscan GT sports car interior prototype to be shown at the 2006 British International Motor Show.

      • Research
      • Ideation Development
      • Concept Proposals
      • Scale Model Creation
      • Scale 1:1 Concept Creation
      • Departmental Presentations
      • Client and Manufacturer Meetings
  • Awards

    Winner of the systems and engineering prize for best design concept for A-Level major design project @ Loughborough University

  • Skills
    • Footwear
    • Product Design
  • Elsewhere on the Web
    • n
  • On Coroflot
    @richardjward, member since 2007
    • Following 12
    • Followers 18
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