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Seasoned Designer and Strategic Project Manager

Rose A. Casino

CA
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  • About
  • About

    A visionary design leader with over a decade of experience in the fashion industry. Having a wealth of knowledge in commercial thinking and problem solving, continually growing leadership, communication, influencing and presentation skills. A design mentor that guides through influence and transparency, creating an environment that cultivates feedback and accountability that drives the desired business results. Specializing in markets such as contemporary womenswear, junior, missy, maternity, plus size and menswear with a broad spectrum of knowledge in Trend, Concept, Design, Color, Print, Branding, Costing, Technical Design, and Manufacturing across multiple product categories such as activewear, sportswear, outerwear, jackets, dresses and tops, loungewear and denim.

  • Education
    • Doctorate Acupuncture and Chinese Medicine
      Southern CA University of Sciences
      2021 - 2024
    • Fashion Design BFA
      Otis College of Art and Design
      2001 - 2005
      Senior Mentors: Michelle Mason and John Varvatos -- Junior Mentors: Ocean Pacific and Volcom
  • Experience
    • Creative Service
      Rose Casino
      Orange, CA
      2015 - Present (10 years)
      - Clients: Kahoy Kollection, Apothe Kery, Holistic Human Community, NoHiCBD, Fox Racing, Laila Jayde, Ink Love and Peace, C&A, Best Seller, Jasmin Shokrian, Ralph Lauren, Pepe Jeans London, Harley-Davidson, Rock & Republic, Sunrise Brands, Dylan George, and Marna Ro.

      - Provide multiple services in strategic creative direction. Identify key trends that are brand right and customer specific. Research across multiple avenues to register newness in product development, styling, retail and trend services, leading in seasonal assortment strategies.

      - Sketch (hand and digital), present, source materials, create tech packs and lead fittings. Design and develop apparel, graphics, splash pages and e-blasts. Create content on social media platforms.
    • Senior Designer
      PJ Salvage
      CA
      2019 - 2020 (1 year)
      Design and merchandise loungewear for markets in women’s contemporary, plus size, men’s and kids. Serving contemporary and junior brand private label customers by design and developing trend-right product for fast pace chase business. Create fun and innovative all-over/ placed prints, graphics, embellishments, burnouts and washes suited for each customer’s aesthetic. Partners closely with production team to maintain price-point, tight deliveries and quality standards. Creates digital CADs and illustrations for line sheets for presentation boards. Along with Design Director, create concept and trend presentations to kick off each season.
    • Design and Product Development Manager
      Laila Jayde
      Cerritos, CA
      2015 - 2019 (4 years)
      Mentored a team of 8 which includes designers, spec technician, graphic artists, social media, pattern and sample makers. Developed trend-right product for fast-paced market, averaging 200 styles a month. Evolved brand direction image and product to align with shifting consumer trends while maintaining brand DNA. Researched and created concept, mood, print and design direction. Presented all current seasonal trends to sales directors, buyers, retailers, stylists and trade shows. Gave yearly appraisals, quarterly reviews, and regular one on one’s with each direct report. Managed multiple accounts including contemporary, junior, maternity, plus size and petite. Increased efficiency by implementing process and procedures for design, development, fabric and social media departments.
      • Expanded assortment strategies, spearheading knits categories to include outerwear, streetwear, lifestyle, wear to work, date night, active, athleisure, lounge and mens activewear.
      • Created best selling designs and reorders that had an upward trajectory, stabilizing Women’s business.
      • Revived business in cardigans, tops and dress sales upwards of 75% profit from previous year.
      • Reduced sample reiterations in half by improving tech pack quality and efficiently problem solving fit issues.
      • Slashed stock yarns, fabric and trims by incorporating stock material for clients with smaller orders.
    • Sportswear Designer
      White House Black Market
      Fort Myers, FL
      2013 - 2015 (2 years)
      Served as lead designer for jackets in sportswear, leather, performance, and outerwear. Mentored a team of 3. Worked closely with technical designers, sample makers and overseas team. Lead fittings to maintain fit, aesthetic and construction. Partnered with PD, merchandise and production partners to ensure price architecture is protected and IMU is met, while maintaining the elevated aesthetic of product.
      • Implemented new and exciting business strategies to drive sales and increase customer acquisition.
      • Increased sales up to 25% in Sportswear Jackets and Outerwear designs compared to previous year.
    • Senior Designer
      Bebe Stores, Inc.
      2009 - 2013 (4 years)
      • Responsible for designing Sportswear Collection (Suits, Separates, Dresses, Bottoms, Skirts, Activewear, Athleisure (20-25 capsules per season, average 150+ styles/ month) to. Expanded business to include Outerwear, Leather and Streetwear.
      • Turned Sportswear business from -15 comps to +25 comps within 6 months.
      • Created all-time best selling work wear dresses, increasing company revenues by nearly $5,000,000.
      • Increased sales 50% in Activewear from previous year.
      • Mentored an associate designer and rotating 1-2 interns to execute all in-house and overseas development, tech packs and design process efficiently, while simultaneously working 3 seasons ahead. Worked closely with in-house pattern makers to achieve look and fit. Advised all specs and fit comments directly to overseas vendors. Drove all fittings. Approved all trims, lab dips and samples.
  • Awards

    RECOGNITION:

    Otis Institutional Grant (Fall 2001 – Fall 2005)

    Cypress College, Dean’s List/ Honors, AA in Liberal Arts, IGETC Certificate Fall 2000 – Fall 2001

    Awarded (top 5) for CFDA/ Federated Contest Spring 2005

    OP designs displayed in Bolsky Gallery and Otis Press Party Spring 2004

    Received 3rd vote in Otis Fashion Jury Show for OP designs Spring 2004

    Received 1st vote in Otis Fashion Jury Show for Volcom designs Spring 2004

  • Industries
    • Apparel
  • Skills
    • Apparel
    • Branding & Corporate Identity
    • Design Management
    • Design Research
    • Fashion Design
  • Elsewhere on the Web
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  • On Coroflot
    @rosecasino, member since 2006
    • Following 13
    • Followers 70
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