Ruth Sheinfield

(except FT positions) Internal Art Departments. Conceptualize for ad campaigns, animated banners/ads. Layout/design web, print, new business art, mailers, postcards, brochures. Logo design. Create pamphlets, FSIs, promotional pieces and banners using both design and illustration skills. Package Design. Organize catalog design, working with sales and marketing teams. Retouching and color correction.

(P/T) Home fragrance & home decor company. Develop and produce design concepts direct shoot, photograph and retouch wide range of products including: floral, and home goods products, small furniture. Label, hang tag and package design including die line creation and production. Trade show material-banners/posters/postcard (mailings), trade show booth design. Designing for print and web production, various marketing materials to meet company objectives, Freelance Graphic Designer/Art Director AARF, Martha Stewart, Coach, Estée Lauder-Jo Malone/La Mer, MAC, Tailorbyrd, Tiffany, IMC2, Gotham, Y&R, McCann-Erikson, KPR, Stuffed Mementos TCW, Imagination, Grey, Hill, Holliday, Citibank, CMG Communications, SciMed, Calfo-Aron Design, New York, NY

Designed and produced 200+ page catalog. Redesigned spec sheets. Web layout/design, including masthead design and rollovers. Published and retouched web-ready images. Created and implemented web-based flash files and movies through completion.

Hands on manager of studio personnel - both computer and traditional comping artists Interviewed, hired and scheduled freelance staff Ensured industry standards in mechanicals/artwork Prioritized and managed workflow Liaison between the studio and other departments Managed new business pitches and other presentations within the studio Approved all work exiting the studio transmitals through ADsend Determined and updated proper computer programs for graphic artists Prepared and tracked estimates and work orders Cut POs for supplies and requests for contract work Used adserve system to enter and/or review information re: work in production, funds, budgets.

Managed work flow throughout the studio Hired studio artists and freelancers Prepared prepress electronic files Ensured proper industry standards on sent work Coordinated layout and design of ads Designed and animated web banners Maintained and archived the server Set up email and server accounts for all employees Responsible for maintaining and troubleshooting server and terminal problems for creative department Implemented proper filing system of current and archived work Prepared and comped presentation work for clients, including mockups and boards. Prepared client invoices.

Developed ads for various campaigns while maintaining a strict production schedule Rendered artwork and layouts Implemented intense production schedule for daily retail accounts. Presented concepts to clients illustrating different possibilities for print ads.

Graphic Design and Computer Consulting Firm. Designed company website. Produced logos, brochures and newsletters utilizing design and illustration skills. Met with clients to advise, create and generate design in corporate identities to advertising and promotional materials. Hired and supervise freelance artists. Served as trafficker. Interacted with Prepress and Internet department heads.