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Director, Design Innovation at Vans

Safir Bellali

Los Angeles, CA
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  • About

    A passionate and creative technical designer with a diverse cultural and professional background, I believe that the right mix of playful exploration, scientific methodology and strategic choices in technology help create exceptional products and experiences.

    Tags : Industrial Design - 3D/VR/AR - Action sports equipment - Protective gear - Graphics (product and print) - Packaging

  • Education
    • BSc Industrial Design - Automotive
      Art Center College of Design
      1998 - 2001
    • Mech. Eng. Computer Aided Design and Manufacturing
      Mohammadia School of Engineering
      1994 - 1996
    • Prep. School Math Sup - Math Spe
      Lycee Md V - Casablanca
      1991 - 1993
    • Baccalaureat Science
      Ecole Europeenne Luxembourg
      1980 - 1991
  • Experience
    • First Movers Fellow
      The Aspen Institute
      May 2014 - Present (12 years 1 month)
      Part of the 2014 Class of First Movers Fellows, an Aspen Institute Business and Society program.
    • Director, Design Innovation
      Vans
      Sep 2013 - Present (12 years 9 months)
      Direct the strategic implementation of various innovation initiatives that serve to improve the product creation process.
      Lead a team of highly creative advanced concept designers and engineers whose objective is to use the latest available tools to tackle game-changing design challenges.
      Develop the overall design team's capabilities by providing them with cutting-edge design, visualization and prototyping tools and fostering forward-thinking behavior.
      Manage the design process for the more technically challenging products in the Vans lineup.

      Co-chair of the Working Group on Product Sustainability.
    • Head of Design Innovation
      Vans Inc. ( a VF Corporation company)
      Nov 2012 - Sep 2013 (10 months)
    • Sr Product Designer / Action Sports Equipment
      Vans Inc. ( a VF Corporation company)
      Sep 2004 - Nov 2012 (8 years 2 months)
      Managed the design team responsible for Action Sports equipment and protective gear (helmets, body protection, gloves, snowboard boots and technical footwear) under the Vans Snow and Pro-Tec brands. Responsibilities included trend research, concept development and refinement, 3D modeling and engineering, rapid prototyping, generation of tooling-ready CAD data, and, finally, testing (the fun part). Categories include Skate, Snowboard, Mountain Bike, BMX, Wakeboard and Paddle sports.
    • Industrial Designer
      Alchymia Design and Prototyping
      Jan 2002 - Jul 2004 (2 years 6 months)
      Provided Design, CAD Modeling and Prototyping support for various automotive design studios, toy and consumer electronics manufacturers. Clients included VW/Audi, BMW Designworks, MGA Entertainment, Tupperware, Art Center College of Design.
    • Consultant - Design and prototyping
      MGA Entertainment
      2002 - 2004 (2 years)
      In charge of Design and Prototyping of a collection of vehicles for the Bratz line of toys. Created photorealistic renderings for marketing and POP purposes.
    • Mechanical Engineer - Automotive Design Intern
      Mercedes-Benz AG
      Feb 1997 - Dec 1997 (10 months)
      Combined work - internship experience:
      5-month Automotive Design Internship
      5-month E- and S-class Assembly Line work experience
    • Aerodynamics Engineer
      V de V Racing - Paris, France
      Sep 1996 - Feb 1997 (5 months)
      Preparation work on various GT cars including Gillet Vertigo, Porsche 911 GT2, and other classic race cars.
    • Mechanical Engineer
      Reichert Precision Mechanics
      Jun 1996 - Oct 1996 (4 months)
      Designed Components and Assemblies for various Dupont plastics machinery
  • Skills
    • 3D Modeling
    • Design Management
    • Industrial Design
  • Elsewhere on the Web
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  • On Coroflot
    @safirbellali, member since 2004
    • Following 11
    • Followers 7
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