Sara Schaffer

Create and design fresh looks and messaging. Rebrand/Branding and Marketing designs. Poster signs, maps/flyers, stickers/magnets, brochures, Social Media, email campaign, merchandise design. Experienced designing for Retail, Apparel and Gifts, Food, Hospitality, Real Estate and Education industries.

Marketing via Social Media, collateral material development, event planning. (Part-time: Covid) Sales Associate/Administrative Assistant

Procure and facilitate binding purchase agreements for custom luxury home builder. Prepare sales contracts, essential documentation. Process home and lot sales via online Appfile/Dot Loop system. * Expertly tour, educate and build connections leading to home sales, lead generation and appointments with VP of Sales & Marketing. Utilize CRM for customer and lead management.

* Development and implementation of events and event based marketing for brand awareness, public relations and sales. Sweetwater representative for the Gainesville Chamber of Commerce, Alachua County Hospitality Council, Alachua County Tourist Development Council, Society of Government/Meeting Planners. Community networking, speaking, sales. * Sales and marketing for hospitality and events/catering, creative expertise, community involvement and development of external marketing initiatives to generate sales leads.

Collaborate with Business Development and Sales departments in building opportunities, manage leads. Evaluate and give input for branding/corporate identity, communications.

Taught Digital Media Technology to grades 9-12 as part of the Career and Technical Education Program. Lesson plans, assessments, instructional, collaborated with other teachers.

* Assist the Department Chair of Electrical & Computer Engineering with strategic planning, marketing, public relations, advising student ECE ambassadors, Faculty Honors and Awards committee submission packet preparation, meeting minutes, annual reports, prepare Chair's PowerPoint presentations to various constituencies, staff, and faculty. Serve as communications liaison with the College of Engineering communications department, UF Publications and the UF Foundation office in marketing and promotion, Art direction for conference, event collateral materials, reports. Provide tours, development recognition events. * Supervise staff and administrative assistant to assure proper execution of Chair's travel, faculty recruitment itineraries, scheduling, room reservations, mail, reception, catering. Supervise graphic design assistant. Diversity, job training, supervision, vendor relations. * Event/meeting planning for ECE Advisory Board, Florida ECE Chairs, ECEDHA Conference. Coordinate communications, logistics, catering, parking, A/V equipment, graphic design: agenda, program, signs, promotional displays, newsletters, social media.