David Muller

As a freelance designer I help to build and develop brands, especially in the apparel industry.

I have helped to create
• Blue Rebel - pretty grown up jeans for kids
• Maliblue - crazy good quality t-shirts and sweats with a distinct California vibe
• 5 Boro Customs - denim brand for men who like to ride

What I do
• Distilling seasonal trends into collection concepts and brand vision update
• Maintaining brand identity & branding, resulting in a consistently high brand recognition
• Providing concept & design for seasonal collections, photoshoots, brand films, ad campaigns, and
web content ensuring brand integrity and consistency throughout multiple platforms
• Creating seasonal collection graphic & trim packages that consistently communicate brand vision
and values, achieving a strong and recognizable style that is unique for the brand

I've had the pleasure to work with Esprit, Tod's, Juicy Couture, McGregor, Tommy Hilfiger, Jeep, Blue Rebel, Rags Industries, Eager Beaver, Scotch&Soda, Tom Tailor, PME Legend and other brands

The Hilt is a kids clothing company since 1994, selling in 10 countries.

• Stabelized team after departure of former creative director of 14 years
• Established and guided communications between design, sales, merchandising, pattern making,
and buying, resulting in better informed & focused design process and fewer canceled styles
• Created contemporary vision for Rags Industry girls collection. Increased sales by 35 - 50%
• Directed team of 10 - 15 people, including freelancers and contractors
• Worked closely with company founder and team to re-position all brands to focus on their original
denim heritage
• Consistently updated and refocused all visual and contextual communication of each brand
• Directed and designed branding, visual merchandising and layout for shop in shops, fair stands and
outlet stores
• Provided concept, design and quality control for seasonal collections, web platforms and
advertising projects for all brands, ensuring brand integrity and consistency over multiple platforms

Coolcat is a dutch clothing company with 130 directly managed retail stores.

• Started consistent branding of men & boys collections, supported rebranding of company ID
• Introduced processes to make men's collection more trend relevant, resulting in more stylish and
contemporary collections, outspoken positive customer feedback and multiple bestsellers

MO&O is a German advertising agency specialized on textile, food and media industry

• Created full casual wear brand concept for funtional textile brand Sympatex
• Directed rebrand of weight-loss food-brand Bonvita and introduced a new & consistent range of packaging
• Created and directed brand campaigns for Pimpjuice by Nelly, Sympatex textiles, 4S Marketing, Gia Italia

Also created: advertising-films, image-films, advertising campaigns, corporate-designs, packaging-designs, logos, brochures, flyers, posters