Sr. Manager - Product Planning and Innovation
Mahindra and Mahindra
Jun 2010 - Present (11 years 3 months)
Creating breakthrough products and solutions that deliver high customer value, contribute significantly to the business metrics and are sustainable in the future.
Framing the business challenge and understanding the context
Discovering insights by primary and secondary research
Defining the Value Proposition
Concept Generation and Visualization
Market size estimation
Innovation process, tools and frameworks
Proof of Concept
Open Innovation Campaigns
Bajaj Electricals Ltd.
Apr 2008 - Jun 2010 (2 years 2 months)
Project lead for design of electrical consumer goods - ceiling fans, table/pedestal/wall fans, electric iron, and electric kettle.
Articulate design brief from the marketing brief
Study of consumer trends
Study of competition
Customer Research > Insights
Concept detailing with engineering team
Creative Digital Sculptor
General Motors Technical Center India
Aug 2007 - Apr 2008 (8 months)
Primarily worked on design of vehicle interior trims and alloy wheels using the digital surfacing tool - Autodesk Alias 13.0
Was also part of the creative team working on ideation of small cars for India.
Onio Design Pvt Ltd
Oct 2003 - Jun 2005 (1 year 8 months)
Engineering detailing of the new product concepts
CAD modeling and Engineering Drawings
Creating Mock-ups/ Models