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Senior Manager - Product Planning and Innovation at Mahindra and Mahindra

Shamit Shrivastav

Pune, Bangalore, Pune, Mumbai, India
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  • About
  • About

    A product design and innovation expert who is applying design principles and using innovation techniques to create product breakthroughs for better life of consumers and high business impact for the company.

  • Education
    • Master of Design Product design
      Indian Institute of Science
      2005 - 2007
    • BE Mechanical
      University of Pune
      1999 - 2003
    • High School Science
      Loyola High School, Pune
      1997 - 1999
    • NCL English Medium School
      1987 - 1997
  • Experience
    • Sr. Manager - Product Planning and Innovation
      Mahindra and Mahindra
      Jun 2010 - Present (16 years)
      Creating breakthrough products and solutions that deliver high customer value, contribute significantly to the business metrics and are sustainable in the future.

      Key Responsibilities:
      Framing the business challenge and understanding the context
      Discovering insights by primary and secondary research
      Defining the Value Proposition
      Concept Generation and Visualization
      Concept Validation
      Market size estimation
      Innovation process, tools and frameworks

      Other responsibilities:
      Proof of Concept
      Business Case
      Innovation Management
      Open Innovation Campaigns
    • Industrial designer
      Bajaj Electricals Ltd.
      Apr 2008 - Jun 2010 (2 years 2 months)
      Project lead for design of electrical consumer goods - ceiling fans, table/pedestal/wall fans, electric iron, and electric kettle.

      Key Responsibilities:
      Articulate design brief from the marketing brief
      Study of consumer trends
      Study of competition
      Customer Research > Insights
      Concept Generation
      Concept detailing with engineering team
      Prototyping
      Packaging
    • Creative Digital Sculptor
      General Motors Technical Center India
      Aug 2007 - Apr 2008 (8 months)
      Primarily worked on design of vehicle interior trims and alloy wheels using the digital surfacing tool - Autodesk Alias 13.0

      Was also part of the creative team working on ideation of small cars for India.
    • Design Engineer
      Onio Design Pvt Ltd
      Oct 2003 - Jun 2005 (1 year 8 months)
      Key Responsibilties:
      Engineering detailing of the new product concepts
      CAD modeling and Engineering Drawings
      Creating Mock-ups/ Models

      Other Responsibilities
      Concept Generation
      Customer Research
  • Awards

    Honorable mention in "Tea-Off tea kettle international design competition orgnanised by World kitchen endorsed by IDSA.



    Won the KC Mahindra Award for excellence in Automotive Design 2006.

    Competition organised by Mahindra and Mahindra Ltd.

  • Skills
    • Design Management
    • Product Design
  • Elsewhere on the Web
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  • On Coroflot
    @shamit, member since 2006
    • Following 1
    • Followers 9
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