Silvia Francesca Notaro

Responsible for the CMF developments in the Wellbeing Air Care category for Electrolux, AEG and Frigidaire brands. Coordinating innovation projects to define future CMF strategies for small domestic appliances in the care category (irons, steam stations, hand and standing steamers).

Responsible for CMF concept proposals for GAC and AION brand. Defining C&T strategy according to trends and market insights. Building a solid and consistent CMF storytelling. Researching and applying innovative materials and developing new design solutions with partner companies. Managing colors and materials development processes and textures design. Supporting cooperation within materials industry and with academic institutions to influence company advanced design strategies.

SKILLS
Trends forecasting, visualization and presentation
Materials and technologies research
Moodboards and color boards construction
Color concept and coordination
Graphics and pattern design for visual identity recognition
Prototypes development and review

Seasonal presentation of the company trend books to the design teams of major automotive, fashion, interiors and consumer electronics companies. Collaboration with CMF design teams of major car manufacturers in Europe and China for materials development in advanced and production projects.

Fashion trends research and womenswear collections development.