Eric Calderon

My name is Eric Calderon and I am a 30 year old Swedish multidisciplinary designer operating on the borders between design, art and innovation. I have a Master’s degree in Packaging Design and Communication from the Mid-Sweden University and prior to that I have also studied film and storytelling at the City University of Hong Kong. Just recently, I came from the renowned and former AD-agency Studio Total, where I worked as a designer and art director for 8 months. Studio Total became famous worldwide for their unique type of reckless and disruptive guerrilla marketing. Among all the campaigns, the most famous is perhaps “Bears over Belarus” where members of Studio Total learned how to fly, bought an airplane and flew over Minsk (the Belarusian air defence is considered one of the world’s most ruthless), throwing out thousands of teddybears in parachutes in sympathy for the opposition against dictator Alexandr Lukasjenko. The stunt was talked about all over world. Read more at: www.studiototal.se

Right now I am working as a designer and innovator at Nordic Society for Invention and Discovery (NSID) (a branching of Studio Total) where I have had the opportunity to work with brands such as Iittala and the Red Cross and have been featured in a short film together with Volvo and VICE magazine. See more here: www.nordicinvention.com.