Dani Martin

Developing branding and marketing campaigns including logos, social media and banner ads, creating labels, hang tags, creating artwork for screen prints, embroidery, embellishments, etc.

Designing original pocket and embroidery designs for Juniors', Missy and Plus/Petite Private label and house brands Branding ID such as logos, hangtags and labels and hardware Research and inspiration shopping (including researching competitors) Creating mood and presentation boards Correcting design specs and tech. packs as needed Designing promotional items (bags, tshirt graphics, etc.) Created and updated line sheets Photograph samples for buyers and sales Rework designs for new seasons Delegating tasks to office assistants/interns

Carlen Enterprises Active wear and cut and sew knits designer (some wovens and denim design) for Private Label clients license of ABS Allen Schwartz, and house brand Research and attend trend shows (Donegar Group) and inspiration shopping Hand sketch new designs and create presentation and mood boards and give presentations based on research to sales, buyers and licensees CAD artwork including presentation boards Write first specs, conduct fittings, daily communication with overseas, create and correct tech. packs and sample requests, etc. Created original embroidery and screen printing designs and Branding ID Domestic Travel * Select and approve (or design original) hardware, trims, etc. * Designed/selected belts, patches and drawstrings for product Approve lab dips Maintaining time and action calendar Interpreting fashion vision and trends into designs * Training and managing 2 Graphic/Assistant Designers

* Cut & Sew knits, sweaters and active wear Missy and Missy Contemporary (including Plus and Petites) designer for the following divisions: house label IActive (sold to Macy's, Sears, etc ) private label and licenses Blassport and Bill Blass Sport Allen by Allen Schwartz) Sliq by Sarah Hughes. * Took direction from Merchandiser/sales regarding trends to create new designs * Hand sketch new designs rework designs for new seasons Created color boards, photograph samples for buyers and salesmen * Set up show room for sales and buyers meetings Approve lab dips Communication with overseas and factory room Liaison between Merchandising and Sales and Production departments Conducting fittings, giving fit comments, grading, and correcting tech packs and specs. * Assisting in interviewing and supervising Assistant Designers and Freelancers

* Juniors denim design including Plus and Petite for Jordache for Walmart and Faded Glory lines Assisting design team * Set up samples for sales meetings * Created color and mood boards Photographed samples * Corrected and updated specs and tech packs CAD artwork and pocket designs * Requesting artwork from Graphics team to complete tech packs Submitting tech packs overseas and to buyers for approval Assistant Designer

* Juniors and private label design including denim, active wear, and * skate/surf apparel (licenses of Sean Jean, Baby Phat, Rocawear, Levis, Nike, etc.) Maintaining sample room * Organizing line sheets, spec sheets, tech packs, etc. CAD artwork * Assisting graphic designer with Branding ID (logos, hangtags, labels, hardware, etc.) Researching competitors * Intern/Assistant

* Assisting with tailoring duties Sewing and garment construction Pattern making and corrections Hand embellishment including beading and embroidery * Photographing products * Merchandising and listing products on shop's website * Holding private trunk shows and artisan exhibits Customer Service

English Instructor & Special Activities Teacher, Sama American School, English, Social Studies and Special Activities Teacher for private school outside Cairo for grades 1-9.