Steff Colonna

• 10 years complete tradeshow and brand related event management - (see Nixon below)
• Transparent Productions (FishFest, Spirit West Coast Tour, Gracefest, The Journey Music and Arts Festival), Switchfoot Bro-Am, Switchfoot, North Coast Calvary Chapel, Rock San Diego, Jon Foreman
• Preproduction and logistics for music festivals and special events including, subcontractor acquisition and communication for festival staging, sound, lighting and video needs. Liaison between event organizer and local city officials for planning phases.
• Collaborate with ME, LD, and audio engineers for all show needs. Main contact for Event Producer
• Set production schedules, and review stage plot and logistical transition requirements / troubleshoot and resolve conflicts. Advance Shows.
• North Coast Calvary Church special event production/ design and lighting.
• Assistant Tour Manager and Production Assistant - manage meet and greets and guest lists, merchandising volunteer support, assist with band logistics and day sheet schedule adherence.
• Switchfoot Bro-Am – Beach Concert - Site Manager – Stage/Logistics for annual non profit event held by the band Switchfoot that consists of 7 musical acts, 25 beach vendors and over 14,000 spectators. (2013 - Present)
• Switchfoot Bro-Am – Auction Night / On line Auction – Space planning/Logistics for auction night.Managed assets and online auction site for the inaugural on line auction 2015 that raised $15,000.
• Switchfoot Bro-Am – Social media management of calendars, postings and graphic assets.
• Unsigned|Unrest – Managed a music compilation album and its subsequent regional concerts to spotlight unsigned acts across the country with proceeds benefitting St. Jude Children’s Research Hospital.
• HOC, Inc (Hurricane Olympics) – Founder of non-profit and Event Manager of an annual olympic-style experience / licensee of Make-A-Wish overseeing 100+ participants and 30 volunteers.

• Liaison for brand-band relations with numerous artists including Blink 182, Imagine Dragons, Twenty|One|Pilots, Switchfoot, The Fray, Mumford & Sons, The Naked and Famous, Tenth Avenue North, Alkaline Trio, Atlas Genius.
• Band-brand relations - artist hospitality 91x - special events.
• Switchfoot Bro-Am (2013-present) - Manage band logistics and artist hospitality.

• Ten years of tradeshow and event planning / on site management experience
- managing over $2mil in assets globally
- product and booth logistics
- stage and site management
- print layout and production
- I&D negotiations
- vendor selection and approval of project proposals
- design and production of new booth builds and additions
- space planograms
- visual merchandising
- audio/video
- set up and tear down.
- create ROI analysis tools to review with company VP's.
• Responsible for Shop In Shop and retail store design, installations, product planograms, and visual merchandising.
• Oversaw fixture design, planograms and installs for Global Nixon Brick and Mortar rollout.
• Managed team of 8+ workers to allocate production needs and resources for all instore events.
• Designed and Developed entire project for 2015 $8mil new display launch globally of watch display towers and fixtures including new merchandising system for watches that would allow for more efficient and visually appealing display of product.
• Develop and oversee the launch of seasonal window campaigns, including planning monthly rollout strategies of stories and Nixon retail store spotlights.
• Manage regional and global POP and merchandising programs.
• Responsible for development and launch of new product brandings tools, including head phone and watch packaging and POP and Bluetooth speakers.

• Managed design and oversaw development for key account special make up watches and all athlete specific event projects, annually including four WTA Surf watches, Zumiez 100K watch, and Street League watches, each valued over $10K.
• Specialized in limited edition custom diamond inlaid watch projects for Barneys Stores, including 7.2 caret skull Rotolog.
• Hold meetings with Sales and Marketing teams to determine changing needs for all POP and merchandising tools in market.
• Assigned to build SMU and LTD program policies at Nixon from ground level, including timelines, sales and marketing strategies and budgets, from inception to launch.