studioFAR - Soft Goods Designer Fernando A. Robert Pro

Design Director

- Industrial Design professional with 10+ years experience creating successful softgoods products
- Ability to create compelling design solutions and product lines through a refined design process
- Team player experienced working with founders, inventors, product management, development and design staff for meet project goals.
- Refined design sensitivity and ability to translate abstract concepts into manufacturable products.
- Can craft a product from idea to sketch to technical specification package.
- Perfect blend of hustle and flexibility to always meets deadlines
- Strong understanding of bag construction and current manufacturing/trim details
- Ability to manage multiple projects and experience working with overseas vendors
- Worked on various crowd funded projects

clients: AMPL labs, Aether Apparel, Kulkea, Pelican Cases, APG, Chrome Bags, Laforma, Myokore, Slappa, The Shrine, and various others

-working with clients, guiding junior + intern designers
-concept development + implementation on various projects
(both industrial + consumer)
Clients: Hasbro, Staples, Bosch, Contour Cases, Safety 1st,
General Mills, Russound

-design + development of travel goods for Wenger brand
-backpack, luggage, duffel Bags, and travel accessories
-overseas travel for cut + sew product development (China/Taiwan)
Brands: Wenger, SwissGear, Departures, Global Traveler, Nicole Miller