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Softgoods Designer

Softgoods Designer Fernando A. Robert

san francisco, CA
studiofar.com
Available Now
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  • About
  • About

    studioFAR is an emerging design house based in the Mission District of San Francisco. Established in 2009, we provide industrial design services with a strong focus in soft goods + footwear. Directed by Fernando A. Robert, we help companies both large and small translate ideas into must-have products.

    Soft Goods Designer, Softgoods Designer, Soft Goods Design Firm, Softgoods Design Firm, Soft Goods Industrial Designer, Soft Goods Design, Softgoods Design, Softgoods prototyping, Soft Goods Prototyping, Soft Goods Product Designer, Technical Backpack Designer, Wearables Design, Wearable Design, Freelance Soft Goods Designer, Freelance Softgoods Designer, Soft Goods Manufacturing, Softgoods Manufacturing

  • Education
    • Bachelors of Fine Art Industrial Design
      Savannah College of Art and Design
      2000 - 2003
  • Experience
    • Founder and Creative Director
      The Shrine
      San Francisco, CA
      Jan 2014 - Present (11 years 4 months)
      Design Director
    • Softgoods Designer
      studioFAR
      San Francisco, CA
      Aug 2009 - Present (15 years 9 months)
      - Industrial Design professional with 10+ years experience creating successful softgood products
      - Ability to create compelling design solutions and product lines through a refined design process
      - Team player experienced working with founders, inventors, product management, development and design staff for meet project goals.
      - Refined design sensitivity and ability to translate abstract concepts into manufacturable products.
      - Can craft a product from idea to sketch to technical specification package.
      - Perfect blend of hustle and flexibility to always meets deadlines
      - Strong understanding of bag construction and current manufacturing/trim details
      - Ability to manage multiple projects and experience working with overseas vendors
      - Worked on various crowd funded projects

      clients: AMPL labs, Aether Apparel, Kulkea, Pelican Cases, APG, Chrome Bags, Laforma, Myokore, Slappa, The Shrine, and various others
    • Industrial Designer/Project Lead
      Helix Design
      Manchester, NH
      Aug 2005 - Aug 2007 (2 years)
      -working with clients, guiding junior + intern designers
      -concept development + implementation on various projects
      (both industrial + consumer)
      Clients: Hasbro, Staples, Bosch, Contour Cases, Safety 1st,
      General Mills, Russound
    • Softgoods Designer
      Group III International
      Fort Lauderdale, FL
      Aug 2003 - Aug 2005 (2 years)
      -design + development of travel goods for Wenger and Swiss Gear brands
      -backpack, luggage, duffel Bags, and travel accessories
      -overseas travel for cut + sew product development (China/Taiwan)
      Brands: Wenger, SwissGear, Departures, Global Traveler, Nicole Miller
  • Awards

    2022 Good Design Award - Shel Covid Vest - Personal Category

    2021 United States Patent US 10,986,906 B2 Heated Equipment Bag for Kulkea

    2017 Carryology Awards V Nominee Shrine Wheeled Luggage Case

    2015 CES Innovation Awards Honoree Computer Accessories - AMPL backpack

    2015 CES Innovation Awards Honoree Portable Power - AMPL backpack

    2009 ICFF Studio/Bernhardt Design winner - Shrine Shoe Rack

    2008 Finalist Greener Gadgets Design Competition

    2008 T6 Chair published in TrendsHome Magazine "what's cool' feature

    2008 Gold Excellence in Design Award with Helix Design

    2008 Bronze Excellence in Design Award with Helix Design

    2004 U.S. Semifinalist Monaco Luxe Pack Award

  • Industries
    • Bicycle
    • Commercial Equipment
    • Footwear
    • Soft Goods
    • Sporting Goods
  • Skills
    • Creative Direction
    • Industrial Design
    • Product Development
  • Elsewhere on the Web
    • k
    • I
  • On Coroflot
    @studioFAR, member since 2005
    • Following 4
    • Followers 38
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