Senior UX Strategy and Design Consultant
VML, JWT, and various agencies
Jan 2013 - Present (8 years 8 months)
Passionately involved with clients and agencies improving, developing, and inventing products and UX strategies. Major focus on product design and development for the long tail. Involved in product cycles from beginning to end. Envisioning the big picture while paying close attention to minute details. Mobile and touch screen apps are a specialty.
Lead User Experience Consultant
Sep 2012 - Oct 2012 (1 month)
Lead User Experience designer for major beauty brand product launch / site / mobile re-design
Lead User Experience Consultant
Aug 2012 - Sep 2012 (1 month)
Directed design for a professional sports training mobile app
Consultant Lead Interaction Designer
May 2012 - Sep 2012 (4 months)
Lead User Experience designer for major retail/eComm website re-design
Lead Interaction Designer | Freelance
Aug 2011 - Feb 2012 (6 months)
Lead Interaction Designer for American Express iPad App
User Experience & Creative Direction | Consultant
Sep 2010 - Oct 2011 (1 year 1 month)
Creative Direction, User Experience Design
Consult on best practices for User Experience
and Interaction Design for physical and digital spaces.
iPad and touchscreen app design
Clients: Google, American Express, Delta
Visual / User Experience Designer
Mar 2008 - Aug 2010 (2 years 5 months)
Leadership and Direction of User Experience and Visual Design
Directed interdisciplinary Product Management and Business Development teams to define, design and improve the user experience. Responsible for creative direction and innovative strategies, rapid prototyping, and defining user testing processes.
• Created self serve products for direct advertisers and long tail
publishers and helped grow and scale the product to over 2000% increase in revenue and 25% increase in user base.
• Led user experience and design for an innovative business model
for long tail publishers from concept to market that resulted in a 10% increase in revenue within the first month of release and highest margin product of business's portfolio.
• Designed all marketing materials, demos, websites, software and
business materials, concentrating on the company’s premier product, The ADSDAQ Exchange.
• Received AdTech 2008 Best Marketing Website Award for
ADSDAQ Exchange Buying Desk
• Received AdTech 2009 People's Choice Award for Best Business
to Business Transaction website
The ADSDAQ Exchange is ranked 20th among advertising networks, reaches over 100 million unique visitors monthly and over 50% of the US Internet population (comScore June 2010).
Nielsen | Nielsen IAG
Mar 2001 - Jul 2007 (6 years 4 months)
Creative Director | Nielsen IAG
March 2001 – Jul 2007 -NYC
Leadership of Creative Strategy & Marketing
Directed design and delivery of all multi-media creative and marketing projects managing a department of designers, art directors and marketing managers. Developed and signed-off on all creative, advertising, and marketing strategies from concept to implementation
• Led development, redesign and re-launch of www.rewardtv.com
resulting in substantial increase in member acquisition and retention rates
• Brainstormed and pitched new projects for partnerships with
advertising agencies, product companies, networks and film studios
• Tracked and maintained schedules and budgets
Select Clients: MTV, CBS, ABC, NBC, Sony Pictures, MGM, Universal Pictures, Warner Bros., Comcast, Verizon Wireless, Johnson & Johnson, P&G, Pepsi, NFL, ESPN, Banana Republic, Home Depot
Aug 1999 - Mar 2001 (1 year 7 months)