Sue-Ellen Stroum

Passionately involved with clients and agencies improving, developing, and inventing products and UX strategies. Major focus on product design and development for the long tail. Involved in product cycles from beginning to end. Envisioning the big picture while paying close attention to minute details. Mobile and touch screen apps are a specialty.

Lead User Experience designer for major beauty brand product launch / site / mobile re-design

Directed design for a professional sports training mobile app

Lead User Experience designer for major retail/eComm website re-design

Lead Interaction Designer for American Express iPad App

Creative Direction, User Experience Design
and Wireframes

Consult on best practices for User Experience
and Interaction Design for physical and digital spaces.

iPad and touchscreen app design

Clients: Google, American Express, Delta

Leadership and Direction of User Experience and Visual Design

Directed interdisciplinary Product Management and Business Development teams to define, design and improve the user experience. Responsible for creative direction and innovative strategies, rapid prototyping, and defining user testing processes.

• Created self serve products for direct advertisers and long tail
publishers and helped grow and scale the product to over 2000% increase in revenue and 25% increase in user base.

• Led user experience and design for an innovative business model
for long tail publishers from concept to market that resulted in a 10% increase in revenue within the first month of release and highest margin product of business's portfolio.

• Designed all marketing materials, demos, websites, software and
business materials, concentrating on the company’s premier product, The ADSDAQ Exchange.

• Received AdTech 2008 Best Marketing Website Award for
ADSDAQ Exchange Buying Desk

• Received AdTech 2009 People's Choice Award for Best Business
to Business Transaction website

The ADSDAQ Exchange is ranked 20th among advertising networks, reaches over 100 million unique visitors monthly and over 50% of the US Internet population (comScore June 2010).

Creative Director | Nielsen IAG
March 2001 – Jul 2007 -NYC
Leadership of Creative Strategy & Marketing
Directed design and delivery of all multi-media creative and marketing projects managing a department of designers, art directors and marketing managers. Developed and signed-off on all creative, advertising, and marketing strategies from concept to implementation
• Led development, redesign and re-launch of www.rewardtv.com
resulting in substantial increase in member acquisition and retention rates
• Brainstormed and pitched new projects for partnerships with
advertising agencies, product companies, networks and film studios
• Tracked and maintained schedules and budgets

Select Clients: MTV, CBS, ABC, NBC, Sony Pictures, MGM, Universal Pictures, Warner Bros., Comcast, Verizon Wireless, Johnson & Johnson, P&G, Pepsi, NFL, ESPN, Banana Republic, Home Depot