Ted Balderree

Brand strategy and development, including advertising, marketing materials, web site traffic growth, and web site maintenance • Lead and co-design on new website to incorporate responsive design and content marketing strategies • User experience and user interface design and execution on desktop and tablet platforms • Plan and execute multiple user conferences • Manage successful webinar and video marketing program which drove 1/4 of all traffic to our website • Graphics design and video editing • Same parent company as SoftSource job below

Freelance product design, Alias digital modeling, visualization • Projects include sunglasses, baseball equipment accessories, furniture, automotive interiors and accessories, as well as web and user interface design

User experience and user interface design and execution - focusing mainly on mobile applications • Design for iPhone, iPad, Windows tablet, Windows Phone, websites, web-based applications, and desktop applications • Clients include Microsoft, Nike, Intel and many others • Work was done primarily with xCode (Apple), Expression Blend (Microsoft), Adobe Illustrator and Photoshop • Multiple applications in the Apple App Store and Windows Phone marketplace.

Manage implementation of digital design initiative within Footwear Design, including finding and setting up a team of digital modelers/mentors in the footwear categories • Design lead in Closer to Consumer cross-functional initiative • Manage custom software development • Vendor relationship management - Apple, Adobe, Autodesk • Technical design operations – specify technology, hardware, and software for footwear designers • 3D modeling on concept and production shoes in Alias and Maya