Todd Kauranen

Industrial designer

Chelsea, MI

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About

Industrial Designer / IDSA MI Chapter Chair
Education
- BFA Industrial Design
  
  College for Creative Studies
- Product
  
  Walpro Technical Training School
Experience
- Group Manager Creative Sculpting Cadillac
  
  GM
  
  Warren, MI
  
  Jul 2021 - Present (2 months)
- DISHER Industrial designer
  
  Conduct focus groups
  
  qualitative and quantitative feedback. * Developed visual brand language from scratch and from existing product heritage. * Develop corporate vision maps. * Design and develop products for multiple clients in multiple industries using a human centered approach. Using the discovery phase which includes, research, benchmarking, ethnography, ergonomics and synthesizing this data to move to the best solution * Developing ideation sketches and quick mock ups to fail fast that leads to the best solution to move forward into higher fidelity prototypes. * Build prototypes that convey VBL and surface / form language. Traditional and Digital tools for sketching and prototyping utilized.
- Principal Consultant
  
  REACH Design
  
  Ann Arbor, MI
  
  Jan 2020 - Jul 2021 (1 year 6 months)
  
  REACH Design is an industrial design, innovation consulting firm. We exist to create smart, unique and intuitive solutions that delight consumers. Our work spans multiple industries, from startups to fortune fifty corporations. We help our clients with both incremental and leap innovation; using design thinking, along with rapid low to high fidelity prototyping and user focus groups. We can create and maintain a clients VBL (visual brand language) across all product lines and all consumer touch points. Having twenty plus years of experience in product design processes we understand deadlines and REACH Design can achieve all desired targets faster and ultimately, a lower cost for clients
Affiliations

Industrial Designer Society of America Michigan Chapter Chair 2017 -2021

Western Michigan Richmond Institute for Design and Innovation Industry Advisory Board Member
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@tekpds, member since 2006
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