Ann Arbor, MI
Jan 2020 - Present (1 year 3 months)
REACH Design is an industrial design, innovation consulting firm. We exist to create smart, unique and intuitive solutions that delight consumers. Our work spans multiple industries, from startups to fortune fifty corporations. We help our clients with both incremental and leap innovation; using design thinking, along with rapid low to high fidelity prototyping and user focus groups. We can create and maintain a clients VBL (visual brand language) across all product lines and all consumer touch points. Having twenty plus years of experience in product design processes we understand deadlines and REACH Design can achieve all desired targets faster and ultimately, a lower cost for clients
DISHER Industrial designer
Conduct focus groups
qualitative and quantitative feedback. * Developed visual brand language from scratch and from existing product heritage. * Develop corporate vision maps. * Design and develop products for multiple clients in multiple industries using a human centered approach. Using the discovery phase which includes, research, benchmarking, ethnography, ergonomics and synthesizing this data to move to the best solution * Developing ideation sketches and quick mock ups to fail fast that leads to the best solution to move forward into higher fidelity prototypes. * Build prototypes that convey VBL and surface / form language. Traditional and Digital tools for sketching and prototyping utilized.