Designer

Thayane Vitola Rohn Micheviz

Curitiba, Brazil

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About

Brazilian and italian citzenship.

A strong awareness of design quality, expertise in graphic design, colors, materials and finishes. A full spectrum of design skills embracing all facets of a holistic design process from research, concept creation, implementation, connection with development partners and vendors of innovative materials from all around the world. In-depth research of consumer-behavior, new materials, interior design and trends. Have a strong creative drive, a keen eye for details and organizational skills. Team player with solid communication skills gained from collaborations with interdisciplinary teams in a multi-cultural working environment.
Education
- Graphic Design Design
  
  Universidade Federal do Paraná
  
  2003 - 2009
  
  Junior Enterprize "Junior Design" Top-ranking student
- Graphic Arts Design
  
  Universidade Tecnológica Federal do Paraná
  
  2002 - 2009
- Design
  
  Köln International School of Design
  
  2006 - 2006
  
  Graduation Interchange Program Design.
- Colégio Militar de Curitiba
  
  1996 - 2002
Experience
- GLOBAL LAUNDRY CMF (COLOR, MATERIAL & FINISH) LEAD
  
  Whirlpool Corporation
  
  May 2017 - Present (9 years 2 months)
  
  Define, synthesize and document color palettes and strategies for all laundry brands.
  Identify advanced CFM opportunities and create 5-7 year CFM roadmap.
  Coordinate CFM target and master development with global CFM team members.
  Effectively plan and project manage laundry project CFM needs with global CFM design team.
  Collaborate and sync roadmaps with materials engineering laundry platform.
- SENSORIAL EXPERIENCE DESIGNER
  
  Whirlpool Latin America
  
  Joinville, Brazil
  
  Oct 2012 - May 2017 (4 years 7 months)
  
  Experience Designer focused on sensorial design for home appliances.
  Creative solutions, definition of strategic plans through brand values for Brastemp, Consul and Whirlpool brands.
  Research, planning and execution of interface, icons, graphics, interaction, sound, patterns and lighting design.
  Definition of the experience brand language and design strategy for Brastemp, Consul and Whirlpool brands.
  Define long term color, material & finish strategy for Whirlpool products.
  Managed & organized regional brands’ CMF roadmaps.
- GRAPHIC AND RETAIL DESIGN LEAD
  
  WeShape Connection Design
  
  Curitiba, Brazil
  
  Jul 2009 - Oct 2012 (3 years 3 months)
  
  Retail experience, packaging and branding designer for Nike, Ferrero, O Boticário, Ambev, Unilever and Philip Morris.
  Project and team leadership.
  Project planning.
- GRAPHIC DESIGNER
  
  bronx
  
  Curitiba, Brazil
  
  Feb 2008 - Jul 2009 (1 year 5 months)
  
  Working for Colégio Marista, Pontifícia Universidade Católica do Paraná and Unimed Curitiba.
- INFOGRAPHIST DESIGNER
  
  Gazeta do Povo
  
  Curitiba, Brazil
  
  2007 - 2008 (1 year)
  
  Internship
- DESIGNER
  
  MegaMidia Group
  
  Curitiba, Brazil
  
  2007 - 2007
  
  Editorial junior design working for Makro, Ponto Frio and Ricardo Eletro.
- DESIGNER
  
  Junior Enterprise of Federal University of Paraná
  
  Curitiba, Brazil
  
  2003 - 2003
  
  Junior enterprise where I attended small companies, charities or cooperatives that could not afford a graduated designer. The Junior enterprises focused on entrepreneurship and human development. I was also responsible to give business orientation to small and low income entrepreneurs that would like to start their own business.
Awards

GOLD MEDAL - Bblend

2015 Museu da Casa Brasileira

MENTION | Stove | Fogões Consul

2015 Museu da Casa Brasileira

SILVER MEDAL | Cervejeira Consul

2014 IDEA Awards Brasil

BRONZE MEDAL | Ferrero Boutique Natal e Páscoa

2012 Colunistas Paraná

BRONZE MEDAL | Ferrero Eggs

2012 Creative Club of Paraná

GOLD MEDAL | Nike CBF

2012 Creative Club of Paraná

FIRST GRADUATION HONOR UFPR

2011 Federal University of Paraná

GOLD MEDAL | Mês dos sentimentos Ferrero

2011 POPAI BRAZIL

GOLD MEDAL | Mês dos sentimentos Ferrero

2011 Colunistas Paraná

ANUARIO | Sarau

2009 Creative Club of Paraná

HONOR MENTION UFPR

2009 Federal University of Paraná

Fourth price for the Renal Child Foundation Integrated Design Competition.
Industries
Skills
Elsewhere on the Web
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On Coroflot

@thayvr, member since 2009
- Following 20
- Followers 14

Thayane Vitola Rohn Micheviz

Brand Design Lead

Associate Industrial Designer