GLOBAL LAUNDRY CMF (COLOR, MATERIAL & FINISH) LEAD
May 2017 - Present (3 years 11 months)
Define, synthesize and document color palettes and strategies for all laundry brands.
Identify advanced CFM opportunities and create 5-7 year CFM roadmap.
Coordinate CFM target and master development with global CFM team members.
Effectively plan and project manage laundry project CFM needs with global CFM design team.
Collaborate and sync roadmaps with materials engineering laundry platform.
SENSORIAL EXPERIENCE DESIGNER
Whirlpool Latin America
Oct 2012 - May 2017 (4 years 7 months)
Experience Designer focused on sensorial design for home appliances.
Creative solutions, definition of strategic plans through brand values for Brastemp, Consul and Whirlpool brands.
Research, planning and execution of interface, icons, graphics, interaction, sound, patterns and lighting design.
Definition of the experience brand language and design strategy for Brastemp, Consul and Whirlpool brands.
Define long term color, material & finish strategy for Whirlpool products.
Managed & organized regional brands’ CMF roadmaps.
GRAPHIC AND RETAIL DESIGN LEAD
WeShape Connection Design
Jul 2009 - Oct 2012 (3 years 3 months)
Retail experience, packaging and branding designer for Nike, Ferrero, O Boticário, Ambev, Unilever and Philip Morris.
Project and team leadership.
Feb 2008 - Jul 2009 (1 year 5 months)
Working for Colégio Marista, Pontifícia Universidade Católica do Paraná and Unimed Curitiba.
Gazeta do Povo
2007 - 2008 (1 year)
2007 - 2007
Editorial junior design working for Makro, Ponto Frio and Ricardo Eletro.
Junior Enterprise of Federal University of Paraná
2003 - 2003
Junior enterprise where I attended small companies, charities or cooperatives that could not afford a graduated designer. The Junior enterprises focused on entrepreneurship and human development. I was also responsible to give business orientation to small and low income entrepreneurs that would like to start their own business.