Theodore Nguyen

Thank you for visiting and taking time to get to know my work. Most importantly, I would like to tell you little about what inspires me and fuels my creative point of view.

In my role as a Creative Director, I call myself a hybrid creative designer. As you might ask, "what does that mean?", I believe we are living in a time where we all need to open up, learn, explore and enrich each other with multiple skills. Our ability to collaborate across several media and disciplines enables us to connect and engage across skill-sets, domains, and industries.

With over 17 years experience in architecture, exhibition, hospitality, retail, and lifestyle, with the world's premium global brands, I am a firm believer in the power of visual-storytelling to accelerate connection that inspires and elevates every part of our lives.

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Storytelling ( Engage - Experience - Embrace ) is my creative process.

No doubt that everyone can tell a story, but what makes it stand out is the way we present the story that will capture people attention. Today audience not only wants to understand the subject to be told but also demands the emotional connection, the feeling of being a part of the story or sharing the journey. When you can fulfill that hunger, then the magic happens. It can be spectacular visual or just a hidden discover message, and you know its success when you see people emotional reaction, then the moment becomes the memory then turns into a conversation. That's why I commit to my process in every project big or small, fast pace or long run.

As classic trained designer I love pencils and sketches those are my power tool to express my imagination with logic thinking, to connect and engage people in conversations and sharing ideas. At the same time, I embrace technology, trend, and "what's next" that where I discover passions, excitement, and the world of wonders.

Just want to share with you few things that I know In my experiences of working with brands such as Nike, Adidas, Nickelodeon, HBO, American Express, KFC, Dreamworks, Starwood, Nintendo and more.

So hope that one day in future we will meet and share the journey.