Greg Thüne

Founded and led Primer Studios, a Los Angeles-based product development firm, intertwining product experience, brand identity, and user-driven storytelling. Ensured every interaction—from physical design to interface elements—was intuitive and engaging. Developed and launched over 20 award-winning products by integrating iterative design, UX principles, systems thinking, and deep customer insights to create highly functional and engaging user experiences. Led cross-functional collaboration with engineering, marketing, and business teams to drive successful go-to-market strategies.

Notable products:
+ MainGear MG_1 Gaming Computer and Re-brand (2021) – led the UX and systems strategy for a seamless gaming experience, ensuring intuitive interaction across hardware and software components. Repositioned Maingear as an industry leader through integrated design frameworks that connected interface design, industrial aesthetics, and brand storytelling.

+ Beast Health’s B10 Blender – designed an intuitive product ecosystem, including the physical product interface, user interaction model, and packaging, simplifying engagement through ergonomic controls and user feedback mechanisms. Helped establish Beast Health as a premium brand by ensuring a holistic, systems-driven product experience.

As a companion brand, Primer Artifact focuses on in-house manufacturing guided by the philosophy: “Use forever and pass it down.” This ethos shaped durable, timeless designs like the P-42 Surround Sound Gaming Headphones, Open_1 Machined Brass Bottle Opener, and the Ta:kin RC Rock Crawler. Primer Artifact bridges design with manufacturing, offering firsthand insights into the complexities of bringing products to market—an experience I share with clients.

Focussed of human-centered design, systems integration, and interactive storytelling. Developed cohesive design frameworks that connected product experience, UI aesthetics, and market differentiation. Led major initiatives for Samsung, Skullcandy, and Microsoft, applying UX methodologies to improve product-market fit and drive competitive advantage.

Providing design solutions to Cisco's diverse and growing Consumer Products portfolio. Products include video capture & share, communication hardware for home and Small business as well as consumer experience for the US and global market.
Translating leadership, marketing, and engineering requests into tangible criteria for successful design outcomes and growth in the market.
Working in collaboration with Cisco's extended Design team in Denmark to create visceral and compelling (In-House) design. Creating stories and informative presentations which challenge the status quo by adding Context to MRDs in order to discover / identify actual consumer needs and opportunities.

Lead the design of consumer electronics, including sport and fitness equipment from concept to production. Design strategy encompasses market research, brand framework, user scenario development, and cultural context as an integral ingredient. Great attention given to Color, Material and Finish as well as incorporating engineering requirements to deliver robust and relevant Industrial Designs. Design coherency, file preparation and coordination for final Mass Production.

Developed design strategies and experience-driven product ecosystems by integrating market research, UX testing, interaction design principles, and brand positioning. Led cross-functional teams in designing high-end consumer electronics for Harman Kardon, JBL, and Seagate, ensuring usability-driven, aesthetically refined solutions. Applied systems thinking to balance engineering constraints, user expectations, and business viability, delivering products that were both functionally and visually compelling. Facilitated DFM (Design For Manufacturing) for multiple projects with overseas venders.

Consulted on Various projects still in development.

Facilitate multiple studio, workshop, and independent study classes focusing on 3D Modeling, Surfacing technique, Solid Modeling for Prototype, and introduce manufacturing considerations and “light” plastics engineering for the Industrial Design Department under Marty Smith.

M Design: Design consumer electronics and interpret findings of research from Dandelion LLC ideation sessions into tangible packaging solutions.
Dandelion: Represent Dandelion LLC as team lead, and participate in multiple ideation sessions with Nestlé abroad (including France, USA, Spain, Mexico, & Canada) to co-develop food and product packaging. Earlier in my career, I honed my skills by contributing to projects for globally respected brands such as: Alessi, Mattel, Marvel, and Rancilio, while working with renowned agencies like: Sowden Design, Studio Red, and 3D Industrial Design. These roles offered invaluable exposure to cutting-edge design practices, rapid prototyping, and collaboration with internationally acclaimed teams, laying the groundwork for my expertise in creating impactful and innovative solutions.

Product Research and development in Children's Toys.

Sowden Design was my introduction to the Memphis Group and one of the early members, George Sowden. I participated on multiple programs including Rancilio and Alessi. George championed what he called a "humanistic" approach to design, and based design direction of objects as artifacts. Tragically, the downturn in economy ended my stay in Milan and experience with the talented crew of designers and artists. Since 2010 George and the studio have concentrated on producing their own line of housewares.