Ting Yu (Natalie) Chen

● ​Responsible for social media campaigns , and driving traffic as well as increasing fan base across social media platforms such as Facebook, Instagram and Yelp.

● Created original content and designed visual assets for multiple social media platforms.

● Designed marketing materials for web and print including e-mail campaigns, presentations, digital and print postcards, business cards, flyers and event booth displays.

● Arranged and prepared all event related materials for various conventions. In charge of organizing event details as well as assigning tasks to team members.

● Created mood board, film and edited instructional videos on how to properly operate featured products.

● Translated, edited, and redesigned instruction manuals and product packaging from Chinese to English.

● ​Created digital and print materials including eBooks, SlideShare presentations, infographics, online ads, and annual report booklets to meet various client such as Intel, Oakley, Lenovo...etc. needs.

● ​Designed social media assets for Facebook and Instagram including timeline posts, profile/ cover images, social campaigns, and social Playbooks to successfully increase client brand awareness, drive traffic and grow client online presence.

● Built prospective pitch presentations and proposal templates based on different prospect’s brand guidelines to ensure the look and feel of each company/ brand is adopted

● Created illustrations to increase internal icon inventory for future use in materials such as proposals, presentations, and reports

● Researched and brainstormed on video mood boards to guide overall look and feel of video productions

● Coordinated and executed the rebranding and migration initiative to prepare for the People Development Department’s new Content Management System launch

● Successfully rebranded over 500 assets such as presentations, posters, and workbooks using the new department logo/ brand

● Adopted and applied new branding to newly created materials to keep consistency for all assets owned by the department

● Trained and administered Program Managers with new branding guidelines by introducing new logo, color palette, and font family

● Created and designed new templates for various assets by using the new color palette and logo to create a modern, and clean look/ feel that represents the department’s new brand

● Migrated, built and consolidated existing program websites onto the newly developed Content Management System. Assisted with debugging the new system to be fully functional and user friendly

● Conceptualized and proposed original design ideas to execute new concepts for product launches and campaigns - such as movies collaboration with Warner Brothers

● Designed web-based marketing materials including direct mails, landing pages, banners and e-newsletters

● Created in-store point of purchase materials for Best Buy, Fry’s, Walmart, and various regional retailers

● Developed PowerPoint templates, flyers, brochures, and booth designs for global technology trade shows such as CES

● Maintained ASUS USA, Canada, and Mexico corporate websites and designed product/ campaign micro-sites

● Design Lead for Amazon Marketing assets and user experience solutions

● Maintained academy website and designed weekly e-newsletter

● Increased publicity for the academy by creating print materials such as flyers, brochures and handouts

● Prepared trade show booth panel designs, PowerPoint templates, and signage

● Supported marketing manager with filming, editing, and production of customer testimonial videos