TJ Vaninetti

Mercury Marine is an industry leader in the design and manufacture of marine engines, vessel controls, and displays. Industrial designers at Mercury Marine execute all phases of design throughout a program: research, synthesis, user studies, concept generation, refinement, development, CAD modeling, physical model making, design integration and Class A release.

• Current design team leader for 7 programs
• Lead Mercury's first user-centric design effort through HPPD process.
• Champion of craftsmanship initiatives
• Advanced visualization and systemic innovation training
• Two patents issued, fourteen pending

Freelance creative consultancy specializing in human centered industrial design.

Clients include:
• OKOH20
• ATC-NY
• Scott River Company
• FUSE Coworking
• The Riverside, Boulder
• Brothers Donuts
• The Agora Event Center
• Cinfinity International
• Numerous Projects on Elance

Global travel experience helped me understand the diverse human landscape. I travel as often as I can to gain better insight into the human condition.

This sponsorship helped to envision a future trucker lifestyle in my research-focused thesis. Experience interviewing truckers, working with designers, guiding modelers and model-makers, and reporting to corporate design directors.

• Tutored students of various levels in industrial/transportation design, both onsite and online.
• Helped five failing students achieve passing grades.
• Conducted design workshops to enhance the design sensitivity and abilities for my students.

Lit Motors is a Bay Area startup creating a future vision of commuter mobility by complimenting disruptive technologies with human centered design.

Responsibilities include:
• Industrial design of the C-1: a fully enclosed, self balancing motorcycle.
• Redesign of Kubo cargo scooter.
• Design and copywriting of company launch website.
• Creation of animations and visualizations for digital and print media.
• Participation in media events.

Gained invaluable experience working in an innovative and fast paced "startup" culture.

Consumer facing service industry experience enhanced my abilities to clearly communicate with consumers; a skill set that has been instrumental in all aspects of my industrial design career.