Tracey Taylor

• Defining target audiences, strategic positioning and generating overall visual aesthetics for both print and digital graphics in a clear and concise message for consumer goods.
• Understanding and successfully translating marketing strategies and campaigns into graphics for products in the following categories: Party, Household, Softgoods, Health & Beauty, Electronics, Novelty, Accessories and Seasonal.
• Working cooperatively on a team using various media platforms to effectively communicate, provide feedback, art direction and present initiatives.
• Developing complete packaging and graphics from concept to final execution within deadlines in a fast paced work environment.
• Hands on experience in sketches, branding/logos, graphical elements / patterns, vector illustrations, color palette defining, typography, copywriting, image selection, packaging/structural templates and print production.
• Staying abreast of all trends and their application to marketing materials.
LICENSES: DC Comics, Kodak, Paul Frank, Puffs, Hard Candy, Koala Care, Scott's, Miracle Gro and Spyder

Clients: Norfolk State University, St. Mark Missionary Baptist Church, Portsmouth Public School Division, University of Maryland College Park Math Spiral Club, Designs By ME, Pillar Consulting Firm, Warren & Associates, Claxton Logistics Services, Alston Enterprise, YoLunch Kids, Terriefic Learning Systems & Emanuel's Hope Foundation..

• Designed innovative bilingual custom and licensed packaging for Bath, Body and Cosmetics from concept to print ready production files.
• Through research developed on trend seasonal products and experimental packaging to be used for sales/marketing presentations.
• Responsible for quality management, consistency in mass production samples when communicating with international manufacturers.
• LICENSES: Ben Sherman, My Beauty Spot, Olivia Grace, Laura Ashley, RBX, Rachel Roy & Daisy Fuentes

• Designed products and trilingual packaging for fashion hair accessories, costume jewelry, cosmetics, children's toys and novelty Items from concept to print ready production files.
• Developed concepts, graphic elements, vector illustrations, patterns, palettes, typography/copy and pvc molds to be used for package, pdqs and product design.
• Responsible for training junior mock-up artists in creating full scale prototypes for product and packaging promotion, sales presentations and showroom.
• LICENSES: Nestle, Walmart, Concord, My Princess Academy, Jean Pierre, Simply Sweet, Girls Rule, Nerds, Razzles Runt, Laffy Taffy, Style Essentials,SweeTarts, DubbleBubble & Expressions

• Created all elements of bilingual custom private label packaging for multiple store categories.
• Coordinated the “complete look & feel” of the package/pdq in regards to structure, graphics/images, copy-writing and layouts.
• Effectively worked on a merchandise team and independently, while managing daily pressures of problem-solving and tasks at hand.
• Ensured federal packaging, trademark guidelines and quality management in design and copy were satisfied for US and Canada.
• Strategically multi-tasked in order to fulfill multiple simultaneous deadlines in a fast paced work environment.

• Developed, designed and implemented graphical standards for client's courseware
• Created vector artwork with sequential animations
• Moldeled and simulated 3-dimensional objects

• Created and modified sales and marketing materials for various clients
• Responsible for typesetting, copy-editing, proofing, screening and imposing
• Prepared and manufactured plate or negative separations of design layouts for final printing

• Provided students with a the history of letter forms and typefaces
• Examined the use of type in contemporary visual communications
• Created a variety of exercises emphasizing application to design problems