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Improving product experiences through a human-centered approach
Travis Lonigan
Oklahoma City, OK
Available Now
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About
I'm a user-focused leader with a passion for problem solving and elevating human experience. I enjoy collaborating with subject matter experts and aligning key stakeholders to design, develop, and bring products to market -especially those that leverage rich insights and technical advancements.
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Education
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Bachelor of Science Industrial Design, TransportationArt Center College of Design1989 - 1994
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Assoc. BusinessPacific Lutheran University1987 - 1989
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Experience
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Director, Product Creation & InnovationOklahoma City, OKJan 2022 - Present (4 years 5 months)I’m actively designing and coaching a high-performing team, enabling them to deliver innovative Research & Development concepts for combat sports, martial arts, fitness training, and international teams and federations. (NA and EU)
• Improving product margins (+4 - 7% ) and reducing COGS across core product categories. (Customs, Uniforms, Training Bags, & Training Apparel)
• Leading a lean global Go-To-Market process enterprise-wide using aggressive product briefs and design for manufacturing with factories in Bangladesh, China, Pakistan and the U.S. (Qty. = 250 - 275 New, Relist, and Third-Party items annually)
• Driving $2M in new product commercialization/sales annually to realize new customer growth targets in e comm, wholesale, direct, fitness, and sporting goods channels.
• Managing IP portfolio, ensuring state-of-the-art technologies, user-interfaces (UX/UI) materials, and constructions across core and brand new product categories. -
Sr. Design Manager, HardgoodsFreeport, MEMar 2015 - Dec 2021 (6 years 9 months)• Directed design and seasonal trend, color, print, pattern and graphics within hard-goods categories, driving +1M in new customer acquisition and $600M in annual revenue. (2020-2021)
• Realized double-digit growth in hardgoods categories, including Camping and Hiking, Winter Sports, and Travel.
• Delivered on sustainable materials and circularity goals for new and existing private label items, achieved 60% sustainable materials in Travel and Sporting & Equipment categories.
• Coordinated cross-category collaborations, optimizing product aesthetics, color, materials, and finish, constructions, and achieved margin targets.
• Led talent development, ensuring design teams met all milestone deliverables, maintained high technical standards, and managed information in FlexPLM. -
Adjunct Professor, Industrial DesignPortland, MESep 2017 - Jan 2020 (2 years 4 months)• Co-taught "Introduction to Industrial Design”, guiding students in design methodologies and prototype builds.
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Industrial Design Manager, Boeing Aviation StudioSeattle, WAMay 2013 - Mar 2015 (1 year 10 months)Catalyst for improved experiences in next generation Boeing 737, 747, 777X and 787 aircraft cabins (including Department of Defense P8 Poseidon, Boeing Starliner Spacecraft).
• Managed designers, human factors, and insights teams, proposing and delivering advanced concepts, integrated technologies, and improved human factors for Boeing aircraft, Department of Defense projects, and space exploration. (22 direct reports)
• Oversaw projects from concept definition to final design, including First, Business, and Coach Class, lavs, galleys and crew rests. (timely completion~65 projects annually)
• Collaborated with Boeing stakeholders & Chief Architect, engineering teams, and suppliers to ensure production-quality execution (technologies, class A surface, and Color, Material, & Finish) and strict adherence to timelines. -
Designer/Manager Performance FootwearPortland, ORNov 2008 - May 2013 (4 years 6 months)• Designed performance and casual footwear for Columbia, Montrail, and Sorel, focusing on fashion trends, innovative materials and constructions.
• Led design projects for uppers, outsoles, midsoles, and footwear components enhancing product performance and aesthetics.
Collaborated with sponsored athletes to achieve lighter, faster, and supportive solutions for trail running, day hiking, thru-hiking, backpacking, and scrambling.
• Drove market-leading performance trends, colors, materials, constructions, compounds, user-insights for core trail, water sport and winter categories to commericalize high-performance athlete validated footwear. -
Adjunct ProfessorThe Art Institute of PortlandPortland, ORJan 2007 - 2009 (2 years 5 months)Roles and responsibilities:
+ instruction of designers in their final year of studies.
+ Professor: IND-461Senior Design Research (Methodologies)
+ Professor: IND-462 Senior Design Concept & Development
+ Professor: IND-463 Senior Design Project Defense (Refinement and modeling) -
Associate Creative DirectorPortland, ORMar 2006 - Jan 2008 (1 year 10 months)• Led innovative design projects for brands including Coca-Cola, Citi Group, Logitech, Proctor & Gamble, and Newell-Rubbermaid, focusing on elevated customer experiences through new technologies, Color, Material, & Finish, UX/UI, industrial design, rapid prototyping, proof-of-concept, and launch.
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Creative Director, TransportationThousand Oaks, CAOct 2004 - Jul 2005 (9 months)• Directed advanced design initiatives for commercialization with key stakeholders from Carver & Marquis Motor Yachts, Celebrity Cruise Lines, Embraer aircraft cabins, and Pilatus Aircraft.
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Senior DesignerSimi Valley, CAJun 2000 - Oct 2004 (4 years 4 months)• Led VW Design Strategy team - proposing new vehicle concepts to executive leadership.
• Designed innovative vehicle concepts for VW platforms, including the New Beetle face-lift, exterior proposals for Jetta, Passat, Polo, Scirocco and interior production concept for the Seat Ibiza. -
Principal Designer/ Senior DesignerHolland, MIJun 1998 - Jun 2000 (2 years)• Contributed to designers vision for Original Equipment Manufacture interior trims and components in Ford, Lincoln, Dodge RAM, Jeep, and Chrysler, vehicles and trucks.
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Concept DesignerGlendale, CAMar 1997 - Jun 1998 (1 year 3 months)Concept artist reporting to Eddie Sotto, Senior V.P. of Concept Design. Focus on new theme park attractions in Disneyland & Walt Disney World Tomorrowlands, Disney World EPCOT, and Disneyland California Adventure.
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Automotive DesignerSindelfingen, GermanyMay 1994 - Feb 1997 (2 years 9 months)• Created production and advanced automotive concepts and production elements for the Smart ForTwo Coupe and Cabriolet.
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Automotive Designer, (Part-time Contract)Leonberg, GermanyJul 1996 - Dec 1996 (5 months)Collaborated with founder Uwe Gemballa to realize his vision for the Gemballa “Extremo” supercar based upon Porsche 911 GT2
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Awards
'97 Smart car design contributions
'97 Gemballa Extremo Show Car for Fulda Tire Company, Design
'99 NAIAS DaimlerChrysler Dodge ESX-3 Show Car - Interior design
'05 Carver BMW 52' Motor Yacht, Creative Director
'05 Carver BMW 44' Motor Yacht, Creative Director
'07 Logitech Skype Headset, Creative Director
'09 Bounty Lighthouse Chairmans Award, Proctor & Gamble 15 year vision.
Publications and Media::
1994 Auto Motor und Sport (German) coverage of MCC Smart car project.
1995 Auto and Design (Italian Automotive Industry Magazine) coverage of MCC Smart car project.
1996 Car Design News, Article on Smart Car including original concepts and scale models.
1997 Auto Motor und Sport (German) Gemballa Extremo.
Patents Footwear:
Columbia Sportswear
W's Multi-sport Trail outsole/midsole
M's & W's Power Drain Collection
Sorel
W's Sorelia Earhardt Boot Collection
Patents Sporting Goods:
L.L.Bean
Vulcanized Boat & Tote
Mountain Classic Collection of Duffles & Backpacks
Patents Combat Sports & Training:
Century Martial Arts
Wavemaster Vario Training System
Wavemaster Vario Training Elements
Patents Consumable Products:
Procter & Gamble
Bounty Paper Towels
Charmin Toilet Tissue -
Affiliations
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@travislonigan, member since 2012
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Following 12
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Followers 35
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