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Independent Graphic Designer/Art Director

Robert Macdonald

Los Angeles, CA
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  • About

    OVERVIEW:

    I am a Graphic Designer, Art Director and Digital Illustrator specializing in the creation and execution of key art, one sheets, home entertainment packaging, print advertising, consumer packaging, style guides and almost any print item imaginable to the entertainment, fashion and corporate industries.

    In every job that I take, I aspire to create conceptual imagery that strikes the visual chords that are appropriate to each project. I have a wide skill-set in my design works including strong Adobe Photoshop, Indesign and Illustrator skills.

    Whether you need "pie-in-sky" imagery or already existing designs to receive more conceptual development, I am incredibly passionate and eager to make new job opportunities that push my artistic endeavors even further.

    My mission is to help you sell your products using the most exciting ideas and combinations of art and text possible to make lasting, memorable but most important…sellable impressions.

    EXPERIENCE:

    I am fully experienced in Mac OSX and in addition, I have in-depth knowledge with all top designing software, including the following: Adobe Photoshop, Adobe Premier, Adobe Illustrator, and Adobe Acrobat Professional and Adobe InDesign. Good communication and listening skills are paramount for a graphic designer, and I excel in both verbal and written communication. I am a team player to the core and have a proven ability to work as an individual or as part of a team within a fast-paced environment.

    EDUCATION:

    1977-1981 Bachelor of Arts Graphic Design and Illustration

    Portsmouth College of Art and Design, Portsmouth, England, U.K.

  • Education
    • Graphic Design Typography
      Southampton University
      1983 - 1984
    • Bachelor of Arts (B.A.) Graphic Design and Illustration
      Portsmouth College of Art and Design, Portsmouth, England, U.K.
      1977 - 1981
  • Experience
    • Senior Designer
      Vast Recourses
      Mar 2006 - Present (20 years 3 months)
      Responsibilities: Art direction and conception for all catalogs, supplements and print advertising for trade shows and publications. I also conceptualize and design packaging for all products and have helped with product design and brand identity. As a team effort I also help design our trade show booth and display graphics and give art direction for all photo shoots involving photography for our catalog/supplement and trade show themes as well as all marketing collateral. I develop visual identity and graphic standards for Online Marketing. Design feature spreads, multi- and single-page advertisements. Maintained strong team relationships with creative director, talent, photographers.
    • Art Director
      Playboy Entertainment Group
      May 2000 - Mar 2006 (5 years 10 months)
      Responsibilities: Art directed/graphic design of affiliate and consumer advertising for the magazine and cable networks. Concepts and designed key art for DVD and VHS packaging.
      Designed banners and all display materials for trade shows. Collaborated with producers and directors to develop effective advertising for 14+ networks. Developed visual identity and graphic standards for Playboy Magazine and Online Marketing. Designed feature spreads, multi- and single-page advertisements. Assisted art-directer with photo shoots for marketing collateral. Implemented company-wide cost-cutting initiative through in-house retouching. Maintained strong team relationships with talent, photographers, producers and directors.
    • Creative Director
      Saban Entertainment
      Mar 1998 - Oct 2000 (2 years 7 months)
      Responsibilities: Manage concept development from inception to completion. Give Client pitches and ideation/brainstorming. Work with illustrators, sketch artists, 3D designers, art directors and copywriters to execute creative vision. Creative direction to the President of International Marketing. Hands-on design of one-sheet key art from pencil concept to finished art. Design advertising for trade shows and trade show booths. Sell sheet and one sheet design and art directed photo shoots for marketing collateral. Designed feature spreads, multi- and single-page advertisements and helped with copy writing. Implemented company-wide cost-cutting initiative through in-house retouching. Maintained strong team relationships with artists, talent, photographers, producers and directors.
  • Skills
    • Graphic Design
    • Illustration
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  • On Coroflot
    @trubritt, member since 2009
    • Following 3
    • Followers 5
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