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Home & Textile Freelance Designer
Laurel Home, DL Design
NJ
Nov 2017 - Present (4 years 6 months)
* Fluency in typography, layout and composition for decorative pillows, runner, seasonal stockings, tablecloths, and shower curtains
* Coordinated product spec & details for production
* Developed thumbnail line sheets for seasonal products
* Uploaded product art files for company retail site as well as for club site
* Processes strong knowledge of printing techniques and process.
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Freelance Designer
DXL, Isaac Mizrahi, Carole Hochman,Victoria’s Secret PINK...
New York, NY
Mar 2011 - Mar 2018 (7 years)
• Sketched brand-right, commercial designs that reflect the conceptual direction/ strategy
• Created tech packages for the products sketched for presentation purposes
• Created original prints for recolors as well as packaging for products designed
• Developed seasonal product with a focus on style, fit and fabric
• Adapted designs based on feedback, incorporating for finalization
• Delivered product designs with flawless execution; achieved goals with speed & acutness to the details
• Presented designs to internal leader/team as well as key cross-functional partners.
• Instructed and approved strike offs and lab-dips and yarn dyes for production
• Worked with pattern maker/sewers to make initial design to then send to factory for sampling
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Associate Designer
International Intimates Inc
Nov 2009 - Mar 2011 (1 year 4 months)
Rene Rofé Lingerie * Produced prints and artwork for various clients such as Kmart and Sears' Joe Boxer line, JCPenny, and Hanes for each market week * Responsible for all updates of floor sets, cad books and presentations boards as things are added and changed with buyers for Sears -True Desire, Kmart Passion and Joe Boxer * Created packaging and product ideas for Victoria's Secrets Super Model Tourism Program * Researched print and graphic trends as well as silhouettes * Produced designer sketches for cad and submitted recolor for junior as well missy sexy intimates for cad books and presentations in Illustrator and Photoshop * Set up and followed through on a systematic procedure for artworks being sent out
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Senior Designer
Real Underwear Inc./ Cherish Fashion
Apr 2008 - Nov 2009 (1 year 7 months)
* Responsible for creating, branding, and expanding the Pucker Up and Butterfly Collection with complete line sheets and Presentations for each market week * Established style directions for each season by researching trends, concept, colors, and silhouettes by coordinating each style with fabrications, trim, and print * Developed prints and color waves for both missy and junior brands * In additional to the private lines, developed prints and cads for specific and targeted customers that vary with the companies clients * Follow through with pre production samples, fit, as well print layout and color approvals * Created full product packaging and press kit layouts for Butterfly (a new panty silhouette that has been introduced into the market) * Worked closely with design and sales for direction and concepts for both sleepwear and lingerie collections * Developed an organized system and procedures from design to production
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Product Designer / Sales Representative
Dazzle Design
Oct 2007 - Apr 2008 (6 months)
* Designed cosmetic bags for L'Oreal, Lâncome, Paris Hilton, Fracas, Elizabeth Arden, Fresh Minerals, Cristina Aguilera, Jessica McClintock, Jenni for Macy's, Brazilian Bronze * Established and maintained sales account with buyers * Sourced fabrics, products, and supplier for buyers' needs * Overseen pre production, sampling phase and final production with manufacturers in China * Merchandized the showroom and organized office space w/ supplier and swatch cards for easy access
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Assistant to Executive Director/ Sales
The Bridal Garden
Sep 2006 - Oct 2007 (1 year 1 month)
* Developed strategies for marketing and advertising using a non profit budget * Increased revenue by using visual merchandising for a quality showroom space * Documented all invoices to coincide with previous charity agency * Controlled all active/ inactive inventory and recorded press received on months ends * Followed-up with brides upon request of particular style and designers * Continued to provide the utmost customer service to all brides and debutantes and mother of bride
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Fashion Stylist\ Sales Associate
Henri Bendel
Dec 2005 - Jun 2006 (6 months)
* Created fashion conscious wardrobe for cliental while working with current fashion trends * Assisted support team in keeping items stocked and maintained floor at all times * Exceeded each weeks provided personal sales goal * Achieved top twenty weekly sales for associates levels for entire store leading to the highest-ranking part-time sales associate in designer and lingerie
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Freelance Assistant Designer to Senior Designer
AVENUE
Jun 2005 - Aug 2005 (2 months)
Avenue (United Retail) * Specked and initialized tech packages for tech designers in active wear, sportswear and denim * Assisted head designer with fabric samples, color combination, and garment details that were sent to proceeding vendors for changes and follow-ups * Informed all changes on samples made by board members after meeting with each designer to all company member, sample vendors, buyers, and tech designers via email for production * Worked with Avenue buyers on all levels of shipment, changes and details of existing orders to stores * Updated and created excel sheets with attached technical packages associated by order dates to east and west coast stores and garments by sample vendors * Organized a system for all current Excel files in use and being processed by all designers * Other small duties included creating inspiration boards, collection presentation and organizing display samples for board meetings boards
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Freelance Cad Colorist
Baby Boom (The Betesh Group)
Mar 2005 - Jun 2005 (3 months)
Freelance Cad Colorist * Created Graphics and layout for baby and toddler bedding with lincensed art for Nickelodeon characters: Astro Boy, Dexter's Laboratory, and other charaters like Shrek and Care Bears * Created color chips with correct CMYK codes by matching color swatches, and Printed fabric for yardage used for pre production and in house sewing on cad printer * Assisted designer in bringing all bedding together for meetings and JPMA Tradeshow * Specked bedding for approvals and then initialed final approval sheets to be processed
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Showroom Assistant Internship
HP France NY
Aug 2003 - Dec 2003 (4 months)
* Merchandised products and created press portfolio for various designers such as: Dubuc, Alvin Valley, Heike Jarick, and Jacques Le Corres for the showroom display to be viewed by buyers * Tracked all merchandise upon arrival and delivery from and to press such as Vogue, Elle, Bazar, etc or magazine shoots * Invited/ contacted east and west coast buyers to the DNA tradeshow and showroom to promote their new talent followed by assisting designers with their own individual fashion shows * Worked with both wholesale and retail spaces for customers as well as buyers * Contributed to the decision making process of what pieces were selected / eliminated from designers collection as a wholesale buyer * Worked with stores such as Takashimaya, and Barneys