Trupti Chawda

* Spearhead the development of original all-over prints and surface pattern artwork, translating conceptual inspiration into commercially successful designs that reinforce brand identity and seasonal vision.
* Engineered complex, production-ready repeat structures with flawless tile execution, ensuring seamless continuity and elevated visual quality across all applications.
* Drove strategic color development by executing targeted color ways, optimized artwork scaling, and retailer-specific adaptations that align with brand positioning, customer demographics, and margin goals.
* Partnered cross-functionally with Apparel Designers to deliver prints that enhance garment silhouettes, elevate fabrications, and strengthen overall line architecture.
* Presented print concepts and final artwork to Design and Merchandising, rapidly incorporating feedback to meet deadlines and maintain development momentum.
* Optimized production workflows by delivering factory-ready files, resolving technical and print feasibility challenges, and proactively supporting sampling rounds to ensure on-time approvals and smooth bulk execution.

* Designed distinctive all-over prints and surface pattern artwork that transform creative inspiration into cohesive visuals aligned with brand identity and seasonal direction.
* Construct intricate repeat layouts with precision, ensuring seamless tiling and refined, production-ready edges.
* Developed multiple colorways, adjust artwork scale, and create tailored variations to suit brand positioning, target demographics, and retailer requirements.
* Conceptualized and executed hang tag designs aligned with print direction, reinforcing brand identity and creating a cohesive, elevated in-store experience across silhouettes.

* Led the design and development of bedding packaging across 90+ private label and licensed brands, including Rachel Zoe, Steve Madden, Christian Lacroix, Coca Cola and Betsey Johnson, ensuring alignment with each brand’s identity and retail positioning.
* Directed factory communication on structural packaging development, providing detailed guidance on construction, folding techniques, and product positioning to optimize in-store visual impact and secure buyer approvals.
* Managed daily cross-functional correspondence with overseas factories, reviewing and approving packaging inserts, print materials, and final production details to maintain quality, accuracy, and timeline adherence.
* Conceptualized and developed original logos and brand identities for private-label programs distributed through major off-price retailers including TJ Maxx, TK Maxx, and HomeGoods, contributing to successful retail placement and brand recognition.
* Reviewed and approved photography, color accuracy, and packaging execution for bedding and bath collections to ensure cohesive brand presentation across product categories.
* Evaluated and approved lab dips for hardware finishes and packaging components, ensuring color consistency and material integrity prior to bulk production.

* Fluency in typography, layout and composition for decorative pillows, runner, seasonal stockings, tablecloths, and shower curtains
* Coordinated product spec & details for production
* Developed thumbnail line sheets for seasonal products
* Processes strong knowledge of printing techniques and process.

* Developed original prints and executed strategic recolors each season, ensuring fresh product offerings that align with evolving brand direction and market trends.
* Created detailed CADs and layout presentations for multiple styles, supporting line sheets and pricing sheets with clear, accurate visual communication for buyers.
* Partnered directly with factories to oversee print development, ensuring technical accuracy, color consistency, and on-time execution from strike-off to bulk production.
* Produced precise garment sketches with detailed construction callouts, fills, and specifications, delivering clear and production-ready information for both buyers and manufacturing teams.

* Developed production ready all-over repeats and engineered layouts for menswear collections, ensuring technical accuracy and seamless factory execution.
* Designed original graphic artwork for T-shirts and embroidery patches, balancing trend relevance with brand positioning and commercial viability.
Prepared and uploaded finalized artwork packages to secure production platforms, maintaining organized, accurate, and factory-ready files to support on-time development.
* Collaborated closely with the Design team to align on print direction, seasonal concepts, and graphic strategy, ensuring cohesive storytelling across categories.

* Sketched brand-right, commercial designs that reflect the conceptual direction/ strategy
* Created tech packages for the products sketched for presentation purposes
* Created original prints for recolors as well as packaging for products designed
* Developed seasonal product with a focus on style, fit and fabric
* Adapted designs based on feedback, incorporating for finalization
* Delivered product designs with flawless execution; achieved goals with speed &
acutness to the details
* Presented designs to internal leader/team as well as key cross-functional partners.
* Instructed and approved strike offs and lab-dips and yarn dyes for production
* Worked with pattern maker/sewers to make initial design to then send to factory for sampling

* Produced prints and artwork for various clients such as Kmart and Sears' Joe Boxer line, JCPenny, and Hanes for each market week
* Responsible for all updates of floor sets, cad books and presentations boards as things are added and changed with buyers for Sears -True Desire, Kmart Passion and Joe Boxer
* Created packaging and product ideas for Victoria's Secrets Super Model Tourism Program
* Researched print and graphic trends as well as silhouettes
* Produced designer sketches for cad and submitted recolor for junior as well missy sexy intimates for cad books and presentations in Illustrator and Photoshop
* Set up and followed through on a systematic procedure for artworks being sent out

* Responsible for creating, branding, and expanding the Pucker Up and Butterfly Collection with complete line sheets and Presentations for each market week
* Established style directions for each season by researching trends, concept, colors, and silhouettes by coordinating each style with fabrications, trim, and print
* Developed prints and color waves for both missy and junior brands
* In additional to the private lines, developed prints and cads for specific and targeted customers that vary with the companies clients
* Follow through with pre production samples, fit, as well print layout and color approvals
* Created full product packaging and press kit layouts for Butterfly (a new panty silhouette that has been introduced into the market)
* Worked closely with design and sales for direction and concepts for both sleepwear and lingerie collections
* Developed an organized system and procedures from design to production