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About
I love the idea of giving life to someone’s vision by creating a visual representation of it and or giving it a presence on the real world. Being creative is not a talent but it's actually a skill and technique to solve a problem solving, making a close relationship with design, client and customer.
I love creating experiences and figuring out what works and make ideas usable, and I love the community of designers and hearing what people are passionate about and see their talents on display. I can't remember when I started to luv design. but I realized now that I'm getting more and more in love with them.
I like to spend my spare time to do handicrafts, reading and drawing. I do love Panda, Penguin and Chihuahua too :).
I am enjoying my profession and my life as a mother of two very much :) -
Education
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Bachelor's Degree ArchitectureUniversitas Tarumanagara2001 - 2004
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Experience
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Creative & Design DirectorQ's Advertising Pte LtdSingaporeMay 2021 - Present (5 years 2 months)
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Creative DirectorVMSD Pte LtdOct 2020 - May 2021 (7 months)
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Creative DirectorOct 2019 - Oct 2020 (1 year)
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Director, Creative ServicesApr 2019 - Sep 2019 (5 months)
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Assistant DirectorApr 2018 - Mar 2019 (11 months)
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Creative & Design ManagerSingaporeMar 2014 - Apr 2018 (4 years 1 month)Leading and managing design teams, overseeing the delivery of design solutions for projects related to the company’s intellectual products. Responsible for strategic marketing and partnership planning, setting priorities for team workflows, and providing creative direction. In addition, mentoring designers, attending client meetings, conducting research on relevant technologies, and executing creative materials.
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Manager of Design DepartmentSingapore2010 - 2014 (4 years)Managed a team of local and international industrial designers (primarily in China, Indonesia, Malaysia, and Hong Kong) with a focus on design and project management for trade-show exhibits, broadcast news sets, retail fixtures, event and space mock-ups, launch mechanisms, and interactive exhibitions. Successfully delivered projects through conceptual sketches and drawings, reverse engineering, strategic marketing planning, and collaborative idea development. Final designs were translated into detailed 2D and 3D CAD drawings and assembly packages for production, with each project undergoing thorough validation, verification, and quality inspection to ensure high standards of fabrication.
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Technical DesignerSingapore2009 - 2010 (1 year)Developed precise, detailed specifications while continuously evaluating quality and workmanship to ensure design intentions were accurately interpreted and quality standards consistently upheld. Regularly reviewed base size specifications, grade rules, and figure types to ensure designs were both budget-conscious and structurally feasible, while maintaining the highest quality in design and finishing. Proactively identified and addressed potential production issues, providing effective solutions to ensure smooth execution.
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Senior Architect/Interior DesignerPT Nova Graha JakartaJakarta, Indonesia2006 - 2009 (3 years)Worked in the design construction industry designing new buildings, restoring and conserving old buildings and developing new ways of using existing buildings, involved in construction projects from the earliest stages right through to completion.
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ArchitectJakarta, Indonesia2005 - 2006 (1 year)
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Awards
Awards winning for Best Dressed Building Contest by Orchard Road Business Association’s (ORBA) in 2014, 2015, and 2016.
Awards winning for Best Animation, Most Family Friendly and Best Innovative Design Contest by Orchard Road Business Association’s (ORBA) in 2017
Awards winning ‘exclusively for Changi Airport Projects, People’s Association, Shopping malls.
HP Consumer Summit 2013 Brand Event Marketer of the year 2013
Gold Award for Best Event Ambience
Gold Award for Best Digital Integration
Gold Award for Best Event Production
Silver Award for Best B2B Event
by Marketing Event Awards 2013
HTC One World The Most Successful Event by Marketing Event Magazine
HTC One is All I need The Most Successful Event by Marketing Event Magazine -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@vera_octovia, member since 2012
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Following 25
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Followers 35
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