Vera Springett

• Leading and managing a creative team in the planning, brainstorming, collaboration, creative reviews and creative development of numerous integrated marketing projects (traditional and digital)
• Owning/developing concepts and creative executions to suit the client’s business and communication objectives
• Presenting concept and design work to internal audience and clients
• Working within an established brand to create exceptional design for online, print and presentation projects
• Understanding the client’s business environment, goals and challenges, and voice and brand
• Contributing to project strategy and long-term client vision
• Leading and mentoring junior creative staff

Developing robust concepts and lead content for large and small-scale initiatives.
Ensuring a consistent brand voice and tone throughout marketing campaigns.
Pushing the brand with strategic-thinking and high-level concepting.
Scriptwriting and directing short videos for the web and tradeshows.
Guiding complex campaigns from concept to completion.
Facilitating and mentoring creative collaboration between writers and art directors.
Conducting client-facing presentations of creative concepts across functions.
Researching, exploring, and communicating best practices.

Lead for building and maintaining strong relationships with Carnival Cruise Lines.
Spearheaded business and brand development.
Lead for public and media relations for the entire ethnic cruising subsidiary line.
Implemented an overall marketing strategy for print, web and broadcast initiatives.
Increased sales traffic and satisfaction within the sales channels.
Effectively analyzed competitive strategies and marketing to retain market lead.
Maintained all legal correspondence, company contracts and proposals.
Established and developed an effective customer satisfaction database.
Used research methodology to help meet customer demands and market trends.

Broadcast copywriter and producer in the Creative Services Group.
Developed effective promotional scripts for corporate educational institutions.
Ads aired on local and nationwide stations (FOX, CBS, NBC, ABC, WGN).
Conducted talent recruitment for voice-overs and on-camera talent.
Developed and maintained strong client relations.