Victoria Koo

* Customer focused concepts driven by deep customer insights uncovered by ethnographic research. * Translate insights into implementable product, service, technology and retail solutions. * Focused business strategies to clear, articulated innovation themes, achieving profitable results. * Rejuvenated shopper's experience for OG applying design thinking principles. * Increased viewership for Mediacorp Channel via user-centered content and media trend analysis. * Transformed SAP provider's Service & Client Acquisition approach, value added business growth, securing new clients. * Leveraged innovation, achieving brand differentiation and a distinctive customer experiences for Mount Sapola. Spearheaded projects: Metro, Home Fix (Experience Center), CapitaMalls Asia, Commune Home, Yummi House etc Key roles: Ethnography, Trend research, customer-centric experience and service design, diverse client management

* Developed best value product mix for launch of new tour, through market research. * Determined marketing strategy through competitor analysis. Skills acquired: Project management and planning, Analytical thinking

* Designed RAOUL Fall/Winter'09 storefront display. Conceptualized graphics for store interior. * Supervised entire design project. Directed installations in all outlets. Skills acquired: Client relationship management, quotations and proposals drafting, handling quick project turnovers.

* Achieved outstanding sales revenue of $22,384.00 in first month, maintained high sales revenue. * Awarded all-expense paid trip to annual regional TIME conference. * Closed 70% of clients via public sales and telemarketing. Skills acquired: Public relations, networking skills, sales, marketing, and persuasion.